Advantages And Disadvantages Of Advertising Mediums

Media refers to specific tools that are used to convey and present ideas

. It takes different forms like broadcasting, film and publishing. Other sciences also use media to present thoughts and goals.

Advertising media is one example. Through advertising media selection, a company or any unit is able to select the most effective medium to use for advertising. This includes the frequency of airing and the speed that is necessary to reach the target market.

An advertising company should give great consideration to these forms of media. It is the best and most effective way to reach the target market and create impact to the consumers. In cities like Toronto, and others of smaller scale, the most common forms include newspapers, radios and televisions. These are often used to disseminate information like news, programs and other public concerns.

All these forms also have their own advantages and disadvantages. Television is one of the most classic examples. It is considered the most powerful form of media because it doesnt go off season. Despite the advent of the internet, the television remains in family homes. Advertising in television gives several pros and cons. For instance, advertisers are able to reach a large number of people in a very large scale for a very short span of time by producing a TV commercial. Toronto viewers are now able to see these ads through their television sets and are left with the choice of ignoring or paying attention.

However, the advertisements are only temporary not to mention the necessity for multiple exposures which adds cost to the advertising company. Television also has the power to give products, ideas and services prominence and credibility. However, it can also be the very tool that destroys the credibility and prominence it builds through a TV commercial. Toronto ads like many other product advertisements provide competition which causes rival products to throw claims against each other which cause the integrity of both products to suffer.

Creativity is also the best asset of a TV commercial. Toronto ads like many others showcase imaginative advertisements through creative executions and artistic presentations which entices viewers to pause a moment and pay attention to the ads including what they have to say. However, this creativity can sometimes exploit and produce negative implications and stereotype which causes image distortion and presentation of false lifestyles.

by: Bruce Hershey

POST COMMENT

Most Common Advertising Mistakes (and How To Avoid Them) Using advertising gifts for employees Take Care Not To Be Perplexed By Advertisements For Lasik Eye Surgery Ppc Advertising Increase Your Ppc Advertising Revenue Advertising Agency Banner Advertising India Advertisers are now eyeing realtors Advertising in Dallas, Your Most Fitting Option for Booming Sales Advertising in Dallas Your Best Option for Increasing Sales Effective Approaches To Postcard Advertising The Most Cost Effective Facebook Advertising Method Wood Display Stands Support To Advertise Your Shop's Impression