Advantages Of Relationship Marketing For Online Stores

Nowadays, most business has lost its personal touch

. People shop for products and services with minimal communication. The condition is even worse with online shops and other online businesses where you might not encounter anyone during your purchase. In this situation, using customer relationship marketing strategy is going to make your business stand out from other similar online companies.

Customer relationship marketing means you focus on communication and building relationships to approach and attract customers. It is also a way to maintain existing customers and ensure they are happy with their purchase. This strategy needs cooperation from all the divisions in your company, the marketing, technical support, after sale service, and call center. If one of your divisions fails to integrate your approach, this strategy will not work.

As there are so many internet businesses nowadays, you need to make your customers trust you. They need to know there is someone who guarantees the satisfaction for their purchase behind the website. This will ensure them feeling safer to buy your products or services online.

If you own a large company, you might need special software or technical supports to store and share the information you have regarding your customers. If your business is not too large, you might only need a spreadsheet for it. The most important thing is you do not lose this invaluable information.

It might sound difficult at first. However, in the long run, you can save a lot of time, effort, and money with this strategy. The first advantage is you only need to target a handful of people who have more chance to make a purchase from you. The work you invest to ensure they are happy with their purchase will make them return for future purchase.

When your customers are satisfied, they are also more likely to spread the word to their acquaintance and turn them into your potential customers. A word of mouth is a powerful tool that has breed success to many starter companies. Spending your time ensuring your customers are satisfied is not a waste of time.

This strategy also helps you dealing with unique customers and problems that need you to be flexible. You might have to do a case by case approach to find best solution for both parties and prevent losing money, customer, and reputation. It is widely known that non-delivery claim to Paypal or credit card companies might decrease your reputation. If you build good communication with your customer, you can prevent them to file claim and solve this issue between you.

It is very important to integrate social sites as part of you customer relationship marketing plan. Twitter, Facebook, and other social sites are invaluable to keep contact with your customers. People are more likely to leave comments and communicate through this channel rather than fill surveys and such. Sharing links are also very easy to be done on these sites. Your customers can easily share links to your websites to their friend list. Add to that, the millions of users that you can target as your potential customers.

by: Paulus Sarwana

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