Advantages of Facebook Ads Over Google AdWords
Advantages of Facebook Ads Over Google AdWords
First of all, I would like to mention that comparing Facebook Ads with Google AdWords is not really appropriate. Google is a search engine and Facebook is a social networking site. The intent and engagement levels of the audience are completely different for both the sites. In Google people actively search for information and products and on Facebook they are looking to connect with their friends. Keeping these points in mind, I would like to give a brief summary of what advantages do Facebook Ads have over Google AdWords;
Usually Much Cheaper (specially for Small Businesses)
Google AdWords is quite expensive even if you bid on low or medium popularity keywords (and especially keywords related to buying online). Facebook is a new system wanting to jump into paid advertisement. If you hit the right niches, you can get traffic for a fraction of PPC pricing. Facebook ads are much more cost-effective and very good for small businesses trying to gain a presence online without a big budget.
Advantage of using Images/Photos in ads
Visual aid will be provided to your ad through this feature. An image is worth a thousand words and the ability to show images in ads is a huge advantage Facebook has over Google AdWords. You can use images in Google AdWords by creating your own image banners but they don't convert too well. In Facebook ads, it is easy to upload a small image along with your text, which helps drawing attention of your target user. It is also good if you want to show images of your brand or product. I believe this is the most powerful feature of Facebook ads.
More flexibility
Facebook ad descriptions can be up to 135 characters long (versus 75 at Google AdWords). More space for creativity. In Google AdWords you can't use exclamation marks (!) while Facebook allows you to use it, this creating more effect in the ad. Restrictions are also less when it comes using many different words (copyright issues) in Facebook. On the whole, setting up an ad campaign on Facebook is much less frustrating.
Highly Targeted Demographics/Keywords
Facebook advertising helps you target keywords and demographic much better. AdWords doesn't know as much about user searching (apart from their cookies and previous searches). Facebook has an advantage of getting more information about the user because we login to our profiles first and then see the ads, so you can be sure that your ads are shown to people with profiles that contain your targeted keywords and demographics. Facebook provides the following 11 targeting factors for advertisers;
Location Age Birthday - this one is more recent. Try wishing a user happy birthday and offer them something special Sex Keywords - these are based on a user's profile information including activities, TV shows, Movies, Favorite Books. Even job titles are included n this field. Languages Interested in Education Workplaces Relationship Connections - to avoid showing ads to people who have already joined a group or become a fan of a page etc.
Take advantage of these targeting factors, because if you're not then you're missing out on the huge advertising potential of Facebook. Increase targeting to make an advertisement more relevant.
Facebook advertising does have some troubles such as there is no conversion tracking option and undoubtedly AdWords is great for this. Also, there is no ability to show ads at a particular time of the day. Business-to-business advertising also becomes less likely on Facebook (keeping the friends' social networking concept in mind).
If you are using Google AdWords or any other paid search platform, it will be a great idea to try Facebook ads. You will be surprised by the outcome and scope.
Now Pay Close Attention --
Using your Facebook Fan Page to increase your business exposure and revenue is simpler than you've been told. Everyone with a facebook fan page faces the same two problems:
[Problem #1] How To Find Interested Facebook Users
[Problem #2] How To Bring Them To Become Your Fans
Facebook Fan Supply has been solving these two problems for hundreds of satisfied customers. The Facebook Fan Supply has been tried and tested and known to produce excellent results.
First: Click Here To Visit Facebook Fan Supply
Facebook Fan Supply always supplies REAL FANS targeted to your specific: Age Group, Keyword and Location.
Second: Order Your Facebook Fan Supply Package of 1,000; 2,000 or 5,000 Guaranteed Facebook Fans
Your new fans will arrive in 3 - 4 weeks and all fans are REAL FANS guaranteed to stick to your fanpage. Facebook Fans today and boost your businesses online presence overnight.
What is the prominence of Google SEO? The Sensible Way to Migrate from Microsoft Outlook to Google Apps step by step guide on to make 100 euro daily with google adsense 10 Google Guidelines For More Effective SEO Google and privacy rights; the Buzz incident Google mistakes It's Goodbye To Google by Harvey Segal Why Does Google Keep Cahnging Its Algorithm? Web Design To Achive Google Web page 1 Rankings Google Instant goes to the phone Google Maps is a part of the frontier of international disputes Why big high tech companies like Google can still innovate Revealing the Truth About Google Adwords