Advertise better with Neon Signs

Advertise better with Neon Signs

Advertise better with Neon Signs

Business generally includes certain attributes. They are production, sales, marketing, advertising, administration, and training of employees, management, adaptability to ever changing market style, customer feedback, creativity and innovation. The latter ones mentioned above come at the back end of the business. However initially when you embark upon any business, apart from the capital you invest, it is very important to market your services. Else attaining profits out of your business is much more difficult than expected. In fact it is quite common to incur losses. Yes most business happens to end in failure despite following the above mentioned attributes and that's simply because of poor marketing or inability to meet the demands of the market. Like any other field, business also has a learning field and we develop our business based upon our failures.

As mentioned above, it is quite clear that marketing is the initial key to success and if it is done properly company attains loss. Thus every company invariably emphasizes a lot on how to improvise marketing strategies and keep growing. Advertising plays a key role when it comes to marketing. There are several ways to advertise your company and its services. People use attractive banners, posters, flyers for distribution, ads on television and internet etc. However in a recent survey taken, sign boards attract more customers towards our services. And if your company's sign board isn't as attractive as your competitor's one, you lose your business to them and competition in the market is so vast and huge, you ought to be on your heels to come up on top. LED is used to illuminate your sign board to make it look attractive. However with the invention of neon lights in the early twentieth century, even the LED's stood no chance in terms of illumination and attractiveness against neon sign boards.

Frenchman Georges Claude invented the first neon tube in 1909 and hit the market in America only in 1923 by a car dealer company. However it got prohibited and got famous as bars and pubs sorted out to advertise their services using neon signs and eventually the prohibition was removed in 1933. Ever since then designers and sign makers started writing and drawing using lights as they realized that neon signs had better impacts in terms of advertising sign boards and attracted more customers.

Neon provides the orange-pink color whilst argon gas generates the blue. The fluorescent powder in the tube is used for generating other colors. A 50 feet neon tube fed with electricity by a 15,000 volt transformer consumes the same power as that of a 75-watt light bulb. It does consume very little energy compared to the various other electrical and electronic devices we use for our business.

Neon signs have revolutionized the art of advertising. It has enabled us to convert pictures and content into light. Anything you think of can be molded into neon signs. Many companies has benefitted in terms of marketing and advertising out of the concept of stretching light bulbs into language and images.

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