Advertising On The Move

It is said that advertisers are so smart that they can sell a refrigerator to an Eskimo not just by luring him, but by creating a need for him

. There are many ways in which advertisers create brands, sustain them and then try to be the best amongst the competition by winning hearts of people. Choosing a medium that reaches masses without any distinguishing factor is the best form of advertisement. Where everyone can be a part of the brand without any distinction, however those who are interested or are loyal will be able to go ahead and will make a purchase.

What is most important part of an advertisement?

Choosing the right medium: There are many ways of making a brand hit by choosing outdoor medium such as outdoor banners, trade show banners (wherever possible), tear drop banners and banner stands etc.

oOutdoor Banners: These cater to a huge amount of audience and attract attention, especially when strategically placed. Placing outdoor banners or banner stands on bus stops, tool check, metro trains and various other red lights and stoppages where people would halt for a while, get bored, take a look around and then notice these banners. There are many ways of attracting your consumer.

oTrade Show Banners and Tear Drop Banners: These banners are very interesting inventions if handled well. Trade show banners are those which are placed in various trade shows and are of competitive brand from the similar industries. Tear drop banners as the name suggests are made in the form of an inverted tear and are very strategically placed in a series or like a chain, in continuation so as if a person misses one the net and then the third and the fourth are in a line to grab attention. These at times have the same message or at the same message with slight changes in the copy to increase the curiosity of the consumer.

Deciding the target audience: Deciding a target audience is important t in outdoor advertising as well because of the locations where these banners are to be placed. Choosing the right location is important because an advertisement of a condom brand wont look good in front of a high court or a supreme court. Therefore, it is important to think about your target audience first.

Making the product sell: These outdoor banners and trade show banners should be designed so well that these attract attention of people passing by. Beautiful use of lights in the night and proper presentation of colours with compelling copy are few things in such banners that grab attention. So make sure all the elements and the driving urge is speaking loud because the attention span of a consumer is not too much while he/she is already getting bored stuck somewhere.

Creating a brand image: Finally, reaching masses means you are creating an image in the minds of the existing and the prospective consumer. It is extremely important to be on the top of the mind of a consumer when he/she plans to make a purchase or whenever they desire to give it a thought.

Hence, outdoor advertisement in the form of various banners can prove to be really helpful to reach out to the target group and to create and sustain a brand image and loyalty of the consumer as well.

by: Banner Man

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