Affiliate Marketing: E-zine Advertising Tips

Affiliate Marketers are searching for methods to market their chosen products effectively and a way to do this is by using E-zine

. The associate must first know what Ezine Advertising is all about before they can utilize this tool for advertisement.

An e-zine is a newsletter sent to subscribers. It is a coined term for magazine which is made available in the Internet. The core topic or theme of the newsletters can be about any niche. At a point when a newsletter ( after being posted for some time in the internet ) has gained a certain number of subscribers that is representative of the global market, it is then that the ezine publisher will start selling advertising space to affiliates and internet business owners.

To acquire the utmost benefits of e-zine advertising, here are some e-zine advertising tips.

*A number of e-zines are simply paragraphs sent in an email, while other e-zines supply links to other sites. To encourage its recipients or subscribers to have an active role, it is essential for affiliate marketers to choose e-zine that give external links to other websites. If the affiliates has signed up with a PPC program, the affiliate can arrange the link to be directed to the merchants website or to the affiliates website.

*One type of e-zine ad is similar to a banner ad while the other type is known as a solo ad. The former is cheaper while the latter is more expensive. The advantage of a solo ad is that you have your prospects attention in contrast to the banner-like ads where you will be competing with the others. It is up for the affiliate marketer to make a decision on which ad type to choose according to the budget and what works best for his affiliate product.

*The placement of the e-zine ad is important. Preferably, pick the top sponsor ads first since these are more visible to the readers and they tend to click more on these ads. The second best is the bottom ads. Avoid middle ads because readers tend to overlook ads in the middle of the article. The top sponsor ad is the most expensive one, of course. When the reader reaches the end of the article and find the bottom ads, there is a higher chance that the reader will click on the link in the bottom ads, especially when the ezine article is engaging.

*Having a targeted niche is better than a generalized approach. To have an e-zine ad that is intended to a specific audience, the associate marketer must find out from the newsletters publisher the topics of the next issues. Once the next issue is known, for example vintage cars, the associate can choose among his products which is most related to the issue, for example, car parts. An e-zine ad about another topic, such as computer software will be overlooked by the reader.

The internet marketer can stay away from spending for ads that are ineffective and instead focus on advertisements that will convert to sales by simply applying the above e-zine advertising guidelines.

by: Rames Nhlapo

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