Affordable Billboard Advertising Prices And How It Can Help You

When you venture into business, your number one concern is how to sell your products and services

, and the most logical strategy to take is to advertise. There are a variety of advertising media to choose from and one of the most effective in terms of product awareness is through billboard advertising.

Billboard advertising or outdoor advertising can be seen practically everywhere you go especially in densely populated areas or places that are often visited like supermarkets, shopping malls, train stations, and so on. It is also common to see advertisement posted on buses and taxis, which is another form of outdoor advertising.

However, small businesses, whether existing or start-up, have this false impression that billboard advertising prices are prohibitive, and that it is a medium that only large scale businesses have the capacity to venture into. Yes, at the outset the cost in absolute amounts may seem steep, but when you compare it against the cost of a 30 second television commercial and a single day full-page newspaper ad, you will be surprised at the cost effectiveness of billboard advertising. Imagine the exposure you get when your billboard is seen 24/7 on the roadside, highways, gas stations, shopping centers and so on. The product awareness and product recall are often compelling when you are seen daily even for a few seconds.

In the UK, the monthly cost for one billboard may run from 500 pounds to 2,500 pounds, depending on the chosen area and the type of billboard. While advertising in the newspaper may cost from a low of 30 pounds to a high of 30,000.00 pounds for a one page-one day print ad, a 30-second television commercial runs to no less than 500 pounds per spot. If we divide the monthly billboard advertising price of 500 pounds by 30 days and divide it further to 24 hours, we will come up with an extremely affordable rate of 16.67 pounds per day and 0.70 pounds per hour which is way below the cost if we advertising in newspaper and television. It is said that among the top advertisers in UK today, 94 % of them use outdoor advertising. That tells us a lot about the effectiveness not only in terms of product awareness and recognition, but also on costs.

Depending on the market or clientele that you want to target for your product or services, billboard advertising can give your business the highest impact when it comes to brand recall, familiarity, and recognition. Visuals are highly effective in conditioning the minds of people especially when they are seen regularly and are found attractive and captivating. That is why it is important to know your target market so you can choose the most strategic areas where you can put up your billboard ad. You can choose to have 3 or more billboards in different key locations, and sure enough you can expect customers to go to you for your products and services.

We can all heed to what the famous author, Mark Twain had said, "Many a small thing has been made large by the right kind of advertising." Don't lose the opportunity of bringing your sales to new heights. Get a quotation now from your advertising agency for your billboard advertising prices.

by: Lawrence White

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