Africa Ignite - Rural Enterprise Development Company Africa!ignite
These marketplaces have been designed with the Zulu traditions in mind
. A striking, multi-coloured tent structure suspended over a circular deck covering structures similar to Zulu huts conveys the image of a Zulu Kraal.
The concept of the
rural enterprise development company Africa!Ignite is to bring together under one roof the culture of the Zulu people. The marketplaces are not just a retail outlet. They aim to introduce visitors to the Zulu culture through storytelling and through the range of handmade craft and local produce. Crafters will show you how to make their crafts. Learn how to play the local Zulu games. Most of the markets also serve great refreshments.
With many of the villages of KwaZulu Natal deep into the rural areas, most of the village women do not have access to any form of marketing for their handmade goods. Teams have been set up by Africa!Ignite, a rural enterprise development company, to go into the rural areas and advise the local population how to market their crafts. For many of the women, their craft is their only form of income. Handed down from generation to generation their knowledge of the local crafts is in some cases their only form of work skills.
The establishment of WOWZULU by, the rural enterprise development company, Africa!Ignite is designed to create jobs within the rural heart of KwaZulu Natal, thus improving the crippling poverty that many of the rural inhabitants of South Africa face.
Africa!Ignite has a network of rural youths trained as researchers, youth development workers, outreach workers, storytellers, photographers and journalists, all working together to bring together a dream of a self-reliant Africa alight with energy and innovation.
As Africa!Ignite, we believe in Africa. Our vision is of a self-reliant Africa, alight with energy and innovation. Our quest is to remove the obstacles that prevent Africas people from reaching their full potential, so that they can ignite the energy, the creativity and the economic power of this glorious continent.
Africa!Ignite was established in 2004 by MiET Africa, an education development NGO based in South Africa, which works across the South African Development Community (SADC) region. MiET Africa formed Africa!Ignite partly to help sustain MiET Africas rural and community development work and partly to pursue synergistic areas of work. MiET Africa and Africa!Ignite function as mutually supportive sister organisations, with MiET Africa focusing more on formal education and Africa!Ignite more on rural development.
Africa!Ignite is a dynamic, evolving entity in the South African not-for-profit sector. We have a strong rural development track record: since our inception in 2005 we have paid over more than R14 million directly to rural entrepreneurs.
Our business model incorporates three strategic business units: donor-funded projects, trading and consultancy services. Funders support Africa!Ignites overall enterprise development efforts or contribute to project-based initiatives that showcase communities stories, role models and good practice.
Africa!Ignite actively trades in craft, publishing and warehousing and distribution and offers marketing and facilitation consultancy services to the non-profit, small-business and government sectors.
Any operating surplus supports our development work and the capacity-building of our network of rural distribution contractors, crafters, researchers and correspondents.
One important measure of our success is the monetary contribution our enterprise development offerings make to rural households.
by: Sean Byant
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