Aftermarket Suddenly Become "goods" Home Appliance Extended Warranty Service To Be Perfect

"Buy the best LCD TV to participate in our home security services

, or through a manufacturer's warranty, the machine should fail dig themselves a huge maintenance costs." Recently, the consumer to buy an electrical appliance chain stores, promoters often hear similar lobbying. The new appliance store extended warranty services, to attract a lot of consumer and industry concerns.

Policy "gaps" lead to new business opportunities

"Flat-panel TV service implementation of views" on December 1 into effect. The "opinions" for China's flat panel TV industry for one year the implementation of machine for repair, screen, screen logic components, screen backlight components and other main parts for repair for two years. As the "opinion" is not a national mandatory standards, but industry self-regulatory standards, many foreign brands have flat-panel TV "opinions" to maintain the fence. This has led to consumers eager to improve the quality of flat-panel TV service expected before the fall TV in foreign brands. The goal of foreign brands of flat panel TVs and high-end customers are consumers, these consumers demand is not forthcoming, which means the emergence of new business opportunities. Individual smart appliance dealer found one opportunities, the first launch of "home security" services.

Appliance extended warranty service to be improved

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Reporter learned from a home appliance store, called the store launched a "home appliance extended warranty security" services: Whether a joint venture or domestic brands, consumers can pay a certain amount of fee can enjoy the "home security" service, the store will offer over factory warranty period of up to 3 years warranty, maintenance costs, including during labor costs, spare parts free of charge. The amount consumers pay the cost of electrical appliances according to the retail price divided by different grade. For example, the current 32-inch LCD TV priced at around 5,000 yuan, according to the store set list, consumers can pay 140 yuan for one year extended warranty, extended warranty can pay 270 yuan for two years, pay 400 yuan to extend guarantee three years. With the exception of mobile phones and digital products, to buy other types of appliances, can participate in "home security."

It is understood that other stores do not like the current "home security" of the extended warranty service.

Consumer recognition will take some time

For the purchase of flat-panel TV consumer, home appliance stores launched extended warranty service, means that consumers can pay a certain amount of cost, flat-panel TV will be the main components will be upgraded to 5-year period of service. As we all know, flat screen television costs accounted for about 7 percent, and maintenance costs are high; and TV service life long, and to participate in the annual expenditure on home appliance extended warranty cost extended warranty as long as more than 100 yuan, for consumers should be is a good thing. Extended to high-end refrigerators, washing machines, air conditioners and other appliances, extended warranty is also more affordable.

However, the reporter found that this new home appliance warranty service, consumers seem not to accept. In applying the "home security" services in a store, a middle-aged male customer said that if a home appliance manufacturer's warranty through the bad, indicating that product quality problems in itself. An already purchased a Samsung LCD Flat TV consumers to tell reporters that he felt on the flat-panel TVs, participation in services and not worth the extended warranty: one year factory warranty plus shopping malls, "extended warranty" for three years a total of four years to provide consumers with warranty service, but good quality foreign brands television rarely appeared with the 2034 quality, and his family that foreign TV sets 21 inches, with none of the 12-year break down . Participate in extended warranty service, which is not redundant it?

Appliances "extended warranty" Service needs to be improved

Mr. Gao Guanzhu

a home appliance store that appliance extended warranty is really good for consumers because it can better safeguard the interests of consumers. However, a home appliance extended warranty, stores must be adequate after-sales service capabilities. If the store does not own maintenance team, then the extended warranty can only be accomplished by a third party or manufacturer. If it is to be completed by manufacturers, then manufacturers can not just a store for the implementation of extended warranty, certainly equal to the other stores; If it is through a third party such as a small repair shop in society, then the quality of this extended warranty is worth worry.

Cadence center universal electrical Xu TV business executives, said the practice is to graft the concept of insurance, to the field of home appliance sales paid service behavior. Cadence Electrical There is no similar universal intention. He believes that, in fact, consumer participation in such activities meaningful appliance extended warranty. Normal household appliances manufacturers manufactured products are generally not qualified manufacturers warranty in respect of the failure of one-off, because the manufacturers to test products on the factory, if the manufacturer warranty no faults, are generally not just over warranty period of one or two In respect of the failure, only the machine's internal components are aging, it prone to failure.

City Council person that really should be a home appliance extended warranty home appliance industry trend, the formation of free consumer service concept in general today, businesses provide paid extended warranty services will certainly be unacceptable to consumers all of a sudden and recognition, and the extension of insurance services businesses also need to gradually improve, but also channels, retailers, appliance manufacturers and extended warranty service providers and other aspects of the match. Only the consumer's interests first and truly let the "extended warranty" service value for money, can the "extended warranty" service to consumer confidence.

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