Chinese Home Appliance Home Appliance Industry, Foreign Investment Aimed At "gold" -

Of "appliances, environment, development" as the theme of the China International Consumer Electronics Show in May 10 at the Beijing Exhibition Hall

. Founded in 1992 China International Consumer Electronics Show in the eighth so far. Although the size and influence of the CES to see far behind the United States and other large-scale exhibition, but the show still attracted Electrolux,

Haier

, Beauty,

Siemens

,

Bosch

,

Hisense

Etc. It

Brand

The scene. This 4-day exhibition brings together more than 300 exhibitors and 30,005 more than a thousand spectators, 20,002 more than 1000 square meters of exhibition area can show all areas of today's home appliances and the development trend of mainstream brands and the overall strength . In addition to household electrical appliance industry reflecting the latest trend, the more striking is the international home appliance "predators" have begun to sights on the emerging Chinese home appliance industry, domestic appliances business breakthrough seems a long way.

International buyers army pressed

In this exhibition, the international home appliance buyers have "army pressed." The world's largest chain retailers???

Wal-Mart

Has spread its tentacles into the exhibition. Wal-Mart, including 10 countries including China, opened more than 5000

Shopping

, Its huge purchasing volume is important for any industry. Relatively high unit price of home appliances will be the Wal-Mart, the biggest concern, "cake." According to exhibition organizers in China Home Appliances Association, said Wal-Mart in this exhibition, the purchasing department will send its president, and the Chinese home appliance industry in full contact and establish relations of cooperation. Side Wal-Mart said it would increase with China

Investment

And cooperation and continue to increase in China's procurement efforts in support of China's merchandise exports to the rest of the world.

In addition, the Slovenian appliance maker Gorenje will observe this event and identified to participate in the next show. As a home appliance manufacturer, Gorenje both its own production, while another large purchase orders, on the growing Chinese home appliances market has shown great interest. Russia's home appliance chain tycoon??? "Expansion purposes Fall" limited liability company will also be participating.

Coincide with the exhibition of information, the recent news from the world's largest home

Electricity

Devices and electronic products retail distributor??? United States

Best Buy

Group began holding domestic appliance chain enterprises

Five Star

. There are indications that the international home appliance "predators" have been eyeing the Chinese home appliance industry. Has completed the appropriate scale expansion

States United States

,

Suning

And other domestic appliances industry chain will be "civil war" while facing the international buyers

Competition

Pressure.

OEM

Localization

Increasing trend

A focus of this exhibition is the "Summit Forum of Chinese home appliance OEM." Forum, Electrolux president responsible for OEM procurement, international

Appliance Retail

Giant Best Buy, the nation's largest home appliance OEM buyers

TCL

, Vice-president of China Society of the source and other guests, the show will explore the many issues related to OEM. OEM and product quality, OEM and

Intellectual property rights

, OEM and brand development ... ... the procurement side and demand-side gather together, this close attention to both the OEM communication topics.

Many international companies targeting the Chinese home appliance household appliance market, there is a very important point is that China is already the world's major home appliance industry OEM manufacturing base. At present, such as Electrolux,

LG

, Siemens and other international home appliance brand has roots in China through OEM manner, and through

Made in China

Base to export products worldwide. OEM manufacturing is a growing mining industry, domestic appliances household appliances, "gold" in an important way. A foreign home appliance brand purchasing manager, admits: "China has a vast market and labor resources, which for the international appliance company is very attractive."

In fact, OEM appliance will not only foreign enterprises the opportunity to benefit the domestic home appliances enterprises a lot of money.

Glanz

Vice President of Yuyao Chang told reporters that Galanz

Microwave ovens

Exports but also in its own way through the OEM production for international brands, it is virtually a kind of external development strategy, or even prevent foreign "

Anti-dumping

"Means of action. But for domestic enterprises, how to better use of existing resources for OEM and can benefit from competition with foreign brands, remains an important issue.

by:gaga

POST COMMENT

Food Science And Technology, State Key Laboratory Through The Acceptance Use Sunglasses to Prevent the Harmful UV Radiations Appliances To The Countryside Will Not Advance The Future Of Farmers - Bringing Home Appliances, Fuzhou: Maintenance Companies Have Opened Shop Home Appliances - Appliances Store, Appliance Repair Solar Water Heater Industry Into A Crossroads - Solar Water Heater, Solar Home Appliances To The Luyuan Home Appliances To The Countryside Policies For The Electric Bike Has Won The Applause - Pass Fail Testing Standards Byproduct Lard - Lard, Monitoring Standards, Food Safety - Food Industry Suning Appliance 100 000 000 Benefit "five Nights" - Su Ning, Home Appliance Chain, Sun Suning: Home Appliance Chain Giant Can Continue To Write A "myth"? - Suning Appliance Chinese Businessmen: Right Time To Open Up African Markets - The Market, Home Appliances - Hc Chinese Version Of Rohs Or Upgrade Electrical Kitchen To Start The Green Competition - Microwave, How Can The Forest Products Laboratory Help One Succeed In Responsible Harvesting Of Timber? Home Appliance Trading Day Briefing (11/16/2009) - Electrical Gree, Midea - Hc Network Appliance