All About Email Templates

Using email templates is important if you communicate regularly via email and when conducting email marketing

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Advantages of Email Templates

You should use an email template because plain text emails are not effective in catching the recipients attention. The average email recipient only spends a few seconds going through an email and if it is not captivating, he/she will just delete or close it.

Email templates allow you to incorporate multimedia in your email solutions. Multimedia such as videos and images sometimes communicate better than a full page of written text.

With a template, you will have your logo, your companys name, and other aspects of emails. This means writing the email will take shorter than with starting from scratch. This gives you time to focus on content rather than the format.

Choosing between Email Templates

There are many email templates to choose from.

The template you choose should complement your existing design guidelines instead of disturbing it.

You should note that the template/s you choose describe you are your product and you should therefore choose something that you can associate with. Some colors and styles will only push potential clients away.

The template you choose should have several white spaces. The white spaces should be used to separate paragraphs. This way, reading the email will be easier. White is the best background color on the computer.

The template should break down the content into points. This is important because bulleted lists make content more readable. This is particularly important if you have a long message.

You should consider the image placement and setting and the test area. These should match your message.

Consider the robustness of the template, from a coding perspective, to add flash elements in the template. Be careful when using multimedia because some email clients will block image and video downloads.

The internet is slowly replacing traditional methods of marketing as the preferred marketing medium. There are several reasons for this.

1. Global Reach

With email marketing, you reach a lot more people. This is because the internet has no boarders. With traditional marketing, you only reach those within your circulation circle. All you need for email campaigns is a subscriber list and this can be as big as you like and from as anywhere you want. Email campaigns can go on 24/7, all year round.

2. Lower Cost

Running email campaigns is cheaper because there are lower overhead costs since you do not need many employees, you do not need stamps and stationary, and you do not have to spend on logistics. You can use an email template as the base for all your emails.

3. Personalization

Emails give you the chance to personalize your message. You can do this by salutation and by mentioning the recipients by name. This is important because you will create special bonds with the recipients and this will lead to customer loyalty.

by: Amber Thompsen

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