All About Logo Branding

All About Logo Branding

All About Logo Branding

When you enter any type of business, you'll always want to be ahead of your competitors. To be able to do this, you need to employ effective strategies not only to be ahead of others but for you to be able to establish a good identity. This means that you should be able to let your customers know about your existence. This will not be easy, of course. You need a lot of time to do this. You should also be patient and giving up isn't an option.

So to establish your name and your identity, you need to make good in everything you promise. Selling products does not mean that you sell whatever product that you want to sell, the quality of the products you are selling affect your business substantially. If you sell service, sell good service. But how can your customers identify you and set you apart from the rest of the businesses that offer the same? How do you make them remember that it's you who gave them that extra benefit which they wouldn't get elsewhere?

You can do this by effective branding. Making a good logo is the first thing that you should do especially if you are new in the industry. And there will be three fundamental considerations you need to make.

First, decide whether your logo will be text or image-based. Logos that have the name of the company spelled out as the logo itself are text based logos while those that use images which can be concrete or abstract are image based logos. Concrete image based logos may be a picture of a typewriter for a publishing company or a picture of a baseball bat for a store that sells sporting goods. Logos that use abstract images may not speak about the business directly, but it can convey a message on what the business stands for. Nike's swoosh, for instance, is a classic example. Their logo can give their customers a feeling of lightness and agility which are the two things that the company promises to those who wear their products. The message a logo brings makes it a very important component of your branding campaign.

Subsequently, although you want to convey a certain message, make sure that you make it simple. Having a very complicated logo can work to your disadvantage because it crowds people's minds as to what you're really there for or how you can actually help them. To succeed, you must make sure that you don't confuse your customers.

Thirdly, your logo should be easily translated to business cards and billboards, thus, it should be flexible. This also means the logo should be scalable and should not lose its impact whether it will be printed in full color or in grayscale such as during faxing and photocopying.

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