All About Pay Per Click Advertising

Pay per click (PPC) advertising is a unique way of driving qualified traffic towards your website

, where you would be needed to make payment only when someone clicks on an advertisement to visit your website. Usually, PPC in India is used by search engines, blogs and advertising networks.

Pay per click marketing has many benefits over the organic search results. Let's have a look on some of those-

Getting instant traffic- With PPC, you can get instant traffic to your website. Moreover, if you want to outbid your rivals, you are almost given a guaranteed top position. Traffic generated by PPC is usually more targeted as compared to organic results.

Great control & flexibility- PPC advertising gives you great control and flexibility as compared to regular search engines. As an advertiser, you will be having complete control over the bidding, which you can decide in accordance to your goals and budget. Moreover, there are many live bidding mechanisms which are updating your website's ranking immediately, therefore, you can enjoy great flexibility. With PPC, you can enjoy control over the total cost of the campaign as you can easily set the cost for each visitor that follows your link.

Make payment only for performance- PPC marketing is related to the number of visitors which your website is receiving and not the number of times that your advertisement is visible on the internet. This pay-per-performance model also facilitates in delivering of advertisements in certain geographical locations and only on websites with related content. This results into targeted, high-quality traffic to your site, which in turns will lead to high conversions. If you are interested in building a brand awareness or is intended to launch a new product, pay-per-impression advertising may prove to be more helpful. This complete control over your advertising campaign will help you to respond to problems and optimise your performance regularly.

Leading pay per click engines-

While Yahoo search marketing and Google AdWords cover more than 80 per cent of the market, other PPC engines are vying for recognition in the digital space. Below is the list of notable PPC engines-

Google adwords- AdWords are text-based ads and function on a pay per click basis. Google gives weightage to well-targeted and relevant ads, therefore it is not necessary that the top position will be held by the top bidder only.

Yahoo search marketing (SM)- Earlier it was known as overture. Currently, Yahoo SM permits web masters to select their own descriptions and titles, which in turn help in driving highly targeted traffic to their websites

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