All About Television Advertisement

Commercials that are shown on the television to market a product or service or an

idea to the desired customers are known as television advertisement or popularly TV ad. This kind of television commercial is produced and paid by the companies whose product or service or idea is being shown in the commercials. These companies buy the time slot, to show the commercial, from the television network and a part of this money goes into making of the program during which the commercial is telecast. The process thus discussed is a full circle and it is also a very attractive media in which the products or services or ideas are televised.

TV ads can be informative, educational or plain fun and entertainment. They are the most attractive way of advertising a product, service or idea because television is a mass product and the reach of the advertisement is extremely high. There are very few homes or places that do not have a television and this makes it more attractive for advertisers and companies to cash on in this segment. Commercials in other forms of media like print media or voice media like radio and FM networks are also very popular but they have their niche factors that make television a better choice for marketing products, services or ideas.

The effect and impact of TV ads are way beyond thinking. There are instances when certain commercials are viewed subconsciously during a TV program and yet the advertised product or service enters our brain without much hard work from our side. This also happens when the advertisements are extremely catchy and attractive or use a subject that is emotionally close to the viewers heart. In many cases the advertisements are made in a way to make us believe that a product or service or idea is extremely vital for our life and we must immediately own it for a better life ahead. There are also instances when gender biased advertisements gain popularity or ads that mock a particular celebrity or important event are rated high above the rest. The creativity quotient in an advertisement is huge and there is never any dearth of ideas on how to promote a particular item. There is no end to the use of creativity and intelligence which can be used effectively for a successful advertisement.

In spite of all the positive attributes of television advertisement, there are few negative connotations as well. Some advertisements are banned from television during prime time viewership because they may be dealing with adult material or are made in a way to appeal to a very niche segment of the market and not by everyone else. Such ads are televised when the particular niche market is expected to be viewing the television or are published in some other media. There are also instances when advertisements have been banned from television because they mistreat or show an attitude that is derogatory for a particular gender or shows cruelty or negative connotation of any form. This is also true in case of advertisements on other forms of media like print or voice. But since television advertisements reach a maximum number of viewership, hence it requires adequate control on what it shows or portrays in the ads. For a better control, every country has a designated body of authority that are in control of the things shown on television and if any advertisement or program is found to be of a controversial nature, then desired actions are taken about it.

by: Alicia Hodkins

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