All Keyed Up And Somewhere To Go!

Now that you have your website up and running and ready to go

, all you need is people to see it. But, how do you get it to be seen by search engines to get the visitors? The key is keywords research. A popular saying on the Internet is that content is king, that is with the proper keywords in place of course. To learn a little more information about keywords and how important they are to your website read on.

Why do you need keywords for your website? Keywords are specific, targeted words that people search with when looking for information. The search engines and directories will use these keywords found on your web site to place your site into a certain category and rank it among sites of similar content. You will need to be sure that the keywords that you use are relevant to what you want to tell or sell to your readers. For example, if you have a scrapbooking site and you want to sell books about scrapbooking, then you might want to include "books about scrapbooking" as a keyword phrase.

The search engines use certain mathematical calculation algorithms to figure how and where a site ranks based on keywords and phrases. Based on the algorithms, it looks for certain criteria. Value to a site depends on how many times a keyword or phrase is used, where the keywords are located on your webpage, and finally how the tags on your site use the keywords. Different search engines use different algorithms. The purpose of choosing highly relevant keyword content for your site is so that you will get the spiders and crawlers to rank you higher in the search engines and directories.

To find the best keywords for your website, there are several approaches to take. The most important part is to determine what a visitor might be looking for. Look around at other sites similar to yours and see keywords they are using. Ask yourself if it makes sense to use similar keywords for what you are selling. If it does, then you can be sure that your review of other websites is on target. By researching good keywords, you will hit a home run with traffic and increase profits.

There are two ways to come up with your keyword list to use for your website. Get yourself a pencil and write down every or word phrase that you can think of your come across while visiting your competition. Start off by researching the basic words that explain your site. For instance, if you are selling hats, include words like hats, color of hats, popular color of hats, and then expand from those such as formal hats, seasonal hats, hat accessories etc. Do not be afraid to use as many keywords as you can come up with. Think not only of what you would search for, but also try to anticipate what your readers or customers would search for as well. Use between 60 and 100 keywords and phrases and you will be well prepared for a spider or crawler to grab your website and rank it!

Many times, you will need a little extra help with finding the perfect keywords for your website. Take advantage of all of the special software like Micro Niche Finder or Wordtracker, on the market for keyword research. The software today is easy to use and may find some keyword combinations that you would never think of. You can often find niche markets that you have not previously thought of. Paid subscription plans will allow you access to millions of search engines too. Often it is the best way to research, especially for niche markets that are very profitable. The subscription plans are not that expensive and the hundreds of keywords that you can get from it are worth it.

Finally it needs to be stated that you will need to follow the rules with keywords, or your site will be dropped from the search engine ranking and directories. Don't try to put excessive amounts of keywords on your site pages. Also, do not attempt dirty design tricks such as fake pages. The algorithms will detect the hoax and it will cost you more in the long run. Using them might initially draw your site up quickly in the search engine ratings, but once caught, you will lose those rankings. Follow the rules from the start and be honest, it is the best policy to follow. You'll know when you have succeed and that all your hard work paid off.

by: Trevor McHaffie

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