All That You Need To Know About The Latest Google 2012 April Update

When it comes to ranking of websites, Google has very strict policies regarding cheating

. At no one time is a website allowed to try unnatural link building; it is very transparent and it results in your website not being ranked. The latest Google 2012 April update is one of the many measures that Google has instituted to prevent such practices. The last Google update is just a way of keeping websites in level playing field.

This article covers some of the basic information that one requires to know about the last Google update. However, it is essential to first understand how Google does its ranking processes. Some people might not know how Google works and they leave their work in the hands of crooked SEO companies who use unnatural links to promote their clients website.

In a nutshell, Google updates are crafted to allow websites that promote their websites correctly to be visible in their search engine. The latest Google 2012 April update is designed to work on websites that work based on link based strategy. What does that mean for websites that employ unnatural links? These websites are given a warning to remove the links or risk being penalized.

Google strives to promote business that work diligently on their websites. The last Google update in essence seeks to promote fair competition among the websites. Unnatural links are a form of unfair competition where the site owners fake popularity rating in order for them to get traffic to their sites. This begs the question, how does the search engine detect unnatural links and how does it take care of the problem?

Unnatural links are easy to recognize. The reason is that they sound more commercial and more forced than anything else. Most of the victims of unnatural links are commercial websites that might be looking for very fast results. As was mentioned earlier, unnatural links tend to use fake popularity as a way of directing traffic to their site. Hence, the term paid links is used to describe how profit centered they are. Think of the Google 2012 April update as just one of the ways of keeping websites honest.

Hence, the last Google update requires that websites focus on creating natural links. At least by focusing on doing so, websites are assured of positive ranking in the future. This slow and steady approach allows for peace of mind instead of being penalized.

The Google 2012 April update focuses on keywords that are used to anchor text. In this regard, people are advised to build more natural text anchors and multiple variations of the keyword in order the links to sound more natural. The last update Google update changed the way that anchors to the links are analyzed.

The Google 2012 update also has changed the way SEO operates. This last Google update has necessitated a change in website owners approach SEO.

by: AmandaTom

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