Amadeus Consulting Discusses the Key SEO Strategies for App Store Success

Amadeus Consulting Discusses the Key SEO Strategies for App Store Success

The gold rush to sell iPhone apps is on and you've created (or want to create) the next blockbuster iPhone app. You see dollar signs and want a part of this explosive new business opportunity. Beyond just posting your app on the Apple App Store you may be wondering what else is needed to successfully sell your app? In short, lots!

With 40,000+ apps now being hosted on Apple's App Store, the days of simply tossing your app on Apple's site and hoping to gain fame and fortune are in decline. It is more important than ever for developers to get their app noticed by users in the Apple App Store through mobile app marketing- which is where App SEO Strategies come into play.

Developers are recognizing the importance of traditional SEO strategies and how they can utilize some of these simple iPhone app marketing tips to gain visibility in Apple's App Store. Let's break down Apple's app submission form and look at how you can incorporate basic conversion optimization strategies teamed with following good app marketing tips to launch you ahead of the crowd and improve your App Store ranking.

Icon: What makes one icon stand out from the rest and makes it recognizable on your home screen? You should bear this in mind when marketing your iPhone app. The icon is a great way to capture the user's eye and brand your iPhone app.

Title: The Title should be easy to remember for the user and focus on branding. If you can incorporate your keyword into the title of your iPhone app, it can help improve your app store ranking.

Description: You will want to incorporate your keywords into the copy because these pages get indexed and ranked by the major Search Engines (Google, Yahoo! and Bing). This will enable users that are searching via their computer to have a better chance of finding your app.

Keywords: This has now become the most important tag when submitting to the App Store.

A couple of things to keep in mind:

Do not use your iPhone app's Name or your company name in your keyword tag. By default users will be able to search for your app by either one of these, and this will free up some space for you to enter more keywords considering that you only have 100 characters to work with

Auto Suggest for targeted keywords: Using the auto suggest feature within the App Store is a great way to discover what users are searching for and improve App Store ranking. Incorporate these into your keyword tag

Category: Similar to traditional directories on the web, choosing the right category is key for App store classification and findability of your iPhone app.

Regardless of where you are at in the development process of your app you need to spend some time looking at how you want to market your iPhone app. The days of "hoping for the best" when selling your iPhone app are gone. Your marketing efforts should work in lockstep with your development efforts. Your sales results will improve through marketing and you just might come back to write another app, perhaps a best-selling blockbuster app!

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