The Importance of Keyword Research!
The Importance of Keyword Research!
The Importance of Keyword Research!
Many individuals and businesses will build a website and never look at the site again. They never consider if there may be some minor changes that could be made to make the site more user friendly. More importantly they never understand what the search engines look for in the source code of their website. Just because you have a good looking site with all the flash, scrolling banners, pop ups and pop under features doesn't mean that the site is optimized correctly. You need relevant keywords to make your site stand out above the crowd and earn high page rankings with the search engines.
Sometimes a simple change can be done to your site by an optimization specialist that can make the difference in where your site appears in page rankings with the search engines and at the same time make your site more appealing to the users who look at your site with the intent of making a purchase.
The importance of relevant keywords, as well as the way those words are used in the content of your site are critical factors that the search engines look at very carefully. If your site has been optimized correctly the users will also understand the quality of your information and will respond in a positive way to the business opportunity you're presenting.
In my opinion Keyword Research is one of the most important aspects of being able to optimize your site effectively. Your site will be more factual, relevant and understandable with the use of the right keywords strategically placed within the content of your website. This scenario will apply not only to the popularity of your website but it is also important if you're writing articles, sending e-mails or doing any type of online promotion in general.
Doing an extensive research on popular keywords and writing good copy is critical for any marketing campaign. Many times you will write, re-write and reconfigure your content several times before you get it right. This doesn't just happen it takes practice and if you've already changed your site and still no positive results happened, then you may want to consider getting some professional help from a well known search engine optimization consultant or specialist.
This process of finding the right keywords may take some time to learn if you're not knowledgeable in all the new strategies and programs being offered in today's marketplace.
Many times when I optimize a site I will take more time in my research of keywords than I will in the building of the website or marketing campaign. Never underestimate the power of using the right keywords in your online marketing endeavors.
By doing an extensive keyword research early on in your promotional process, you will be able to use this valuable information in your e-mail, blogging and forum writings more effectively.
One of the most valuable tools for keywords research is the Google Keyword Tool, and it doesn't cost you anything to use this priceless marketing tool. It's absolutely FREE Make sure you take the time and understand exactly what this tool does and then use that knowledge in every aspect of your online marketing ventures. The time taken here will be important not only for your immediate needs but for the long term promotions as well.
During this process you will review the keywords that are most commonly searched for when a user makes a search query. Keep in mind that trying to capture "Top Positions on Google, Yahoo or Bing" for the most popular keywords may be difficult to obtain. Try to find keywords that you might search for if you were in the market for the product or service that you'll be marketing.
Look for various keywords that have little to no competition but generate lots of traffic. If you're not able to come up with a reasonable solution here, then by all means seek the help of a professional immediately. Sometimes paying a professional for their expertise is the best way to save money when you're blending something this critical into your marketing campaign and building a solid future. Remember "time is money".
The keyword concepts discussed here are also vitally important if you're into Article Marketing. By choosing the right keywords and establishing the right categories in your own personal directory can become a powerful tool if you're trying to attract professional authors to post to your directories. Remember each of the articles posted in your directory contains your links as well. What a powerful way to build links and back links.
Many people don't research keywords and just write randomly and end up getting little to no traffic and can't figure out why. The reason for lack of link popularity, low page rankings and poor content all relates back to the keyword research that should have been done early on in your project before anything else was done.
There are numerous places in your website, article directory, e-mails etc., where you should consider placing your valuable keywords. You should include keywords in your title, Meta keywords, Meta description and the content of your site. Focus especially on your resource box where you provide your links and contact information. These are the main areas you must concentrate on if you want to use keywords effectively.
This is not any easy process and shouldn't be taken lightly. Don't rush the process of keyword research and save any and all of your research notes and material so that you can access this information quickly later on if you need to freshen up your marketing campaign. Just remember Keyword Research is absolutely the most important ingredient in powerful marketing strategies.
The eBiz Solutions Team is standing by to assist you in your Keyword Research and marketing challenges. Call today for your free 30 minute "no obligation" consultation.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
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