Affiliate Marketing is less risky and cheaper to implement than other forms of advertising
. So, why do so many people fail?
There are a lot of reasons. One of the main ones is simply the work ethic. As in all kinds of business you have to put in the work to make it a success. Many people lack the motivation and drive. Even though they can see the possible results and fully understand the rewards they cannot discipline themselves to put in the hours.
Lack of research and preparation are another cause. Too many people either dive in without doing the proper research because they are over eager or they are lazy. either way it results in lost time and effort. This is disillusioning and leads many people to give in.
Lack of care over websites means potential customers hit the back button. Your affiliate marketing website don't need to be flashy or cool but they need to be clean and readable. Your written content is most important but visitors have to be able to digest it easily. Also, people who over hype products fail more. Visitors will read genuine review so pre-sell don't try to sell. Let the merchant's sales page do that.
For affiliate marketing it takes a decent domain name. A dot com with your main niche keyword in it is desirable. Think it through before buying your domains. It helps a lot with search engine rankings.
A good affiliate marketing guide and a willingness to learn is essential. You need to grow your business and so your ideas and strategies will change along the way. Keep an eye on your competition and stay ahead of the curve.
And keep trying. It is unlikely that you will hit the big time with your first attempt. I always remind myself that Ray Kroc tried and failed lots of times before getting it right. It does work and it will work if you are determined.