An Efficient Pay Per Click Ad Copy

If you want to have a successful Pay Per Click (PPC) search marketing campaign

, writing an exceptional PPC ad copy is very important. An exceptional PPC ad copy involves not wasting money on unwanted clicks, but writing targeted descriptive titles and descriptions. It's significant to have a Pay Per Click ad copy that conveys the right message to the right group of people, and not only anyone else, because you're paying for each click. And fitting the right message in a very limited online real estate can be a challenge.

Come up with at least 3-4 different variations of an ad copy for the same product to draw in your possbile clients' varied personalities. PPC internet advertising is not a "one size fits all" process. Even before starting the process of creating the ad copy, make sure you have identified your target group. If it's any consolation, studies have shown that the conversion rate is going to be higher if important keywords are added in the ad title and the body. So, why not follow the studies' advice and give it a try. Odds are your PPC internet advertising campaign will benefit from this.

When I said limited online real estate, let me put down the specifics. For example, Google AdWords has the following character limits: 25 characters for the headline, 35 characters each for Lines 1 and 2, and 35 characters for the display URL. Other advertising platforms have approximately the same character restrictions.

The art of writing a successful PPC ad copy is also the art of fitting a message into these restrictions. The key is to write something that will stand out from the competition. A well written advert copy need to be clear enough to screen a visitor if he would become a potential client. If your ad copy doesn't pre qualify your visitors, you would end up wasting loads of money if the ad does not draw your probable visitor. The pre-qualification process may decrease your click through rate, but at least you will be getting higher quality visitors who will actually purchase something from your website in return.

The next thing to do is to combine your Pay Per Click advert copy with the optimized landing page on your website. You don't want to lead your future clients to the homepage as this is too generic. Using the homepage as a landing page has been proven to get lower conversion rates. Instead, match up your advert copy with the suitable landing page. The landing page should contain the relevant information that your likely client is looking for and the product or service that you are trying to sell. It should be customer-friendly and easy to navigate to turn a visitor into a buyer.

Your PPC ad copy holds the card for a successful PPC search marketing campaign. That's why it's very important to write a copy that is effective and attractive. An effective ad copy will turn your PPC internet advertising investment into a productive asset.

An Efficient Pay Per Click Ad Copy

By: Peter Dulay

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