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An Employers Guide To Job Sites

The recruitment process has evolved greatly over the years - from the traditional

means of advertising jobs in the print media to today"s rapidly developing medium of online recruitment.

A job site, or an employment website, is specially designed to build an interactive platform between jobseekers and prospective employers. According to the trade body for the global online employment services industry, the International Association of Employment Web Sites (IAEWS), there are over 40,000 employment web sites. Employment websites usually offer job and career advice to candidates, while offering hiring and retention tips to employers.

Job Boards

Job sites allow employers to post job vacancies and list the qualities they seek in a suitable candidate. This is called the job board function of the site, which acts as a literal bulletin board for job opening notifications. This area has a dual function job seekers upload their resumes or list their skills, and employers post job openings. The job site will then match and compare the two lists to find and establish a potentially productive interaction.


While there are industry specific websites, most job sites offer a host of job options for interested candidates. Careertunity.com, for example, spans a variety of fields, including media, sales, retail, and education.

The automated application process levels the competition and chooses the best of the lot.

Benefits of Online Recruitment

- Wider geographical reach

Job portals can span ever- expanding databases covering all industries and regions.

- Faster hiring process

Online recruitment (Careertunity.com) provides employers with real-time interaction. Cyberspace never sleeps, ensuring that the functions of filtering through various applicants and hiring can be availed at any time.

- Cost-Effective

Online job posting has been proven to be about 90% cheaper than traditional means of advertising job openings.

- Filtering Options

The criteria filters can be customized so as to identify the right candidate from the huge number of online applicants.

-Database Building

Candidate information can be stored away for future use. Working in cyberspace grants employers greater candidate-opening matching powers.

- Branding

Online job portals (Careertunity.com) enable companies to project a desirable brand image. This also means a company can pitch itself to both active as well as passive candidates.

- Automated pre-selection processes lower pressure on HR departments seeking out the best suited candidates from such a vast group.

Choosing a Job Site

The online recruitment market today is filled to bursting - with each job site claiming to be the best of the lot. There are a few things that need to be taken into consideration before foraying into the world of the online job portal.

A lot of planning goes into forming a successful online recruitment strategy, and choosing the right job site to post openings on is essential for any successful online recruitment campaign. Be sure to choose a job board that is constantly updated, and keeps up with trends in the job industry.

Features of a good job site:

Candidates will seldom pay to look at advertised positions; therefore, the site should have an easy registration and application process and a simple layout. These factors go a long way in attracting potential candidates.

The job sites database needs to be updated at regular intervals; this implies that a higher number need not be a better one. The sites ratings and success rates should be verified with both the site management, as well as a media monitoring agency, so as to ensure accuracy. This helps to gauge the popularity of the site, and is a step that needs to be taken before investing in a job portal.

The site must post regular job alerts to registered members, in order to ensure that candidates are kept up-to-date with the new vacancies.

A good job site will also provide an account manager to its clients.

The job site needs to have similar job openings like the ones in question. Free job sites hold a limited appeal, and therefore it is considered a better decision to invest in a quality job portal.


Once the right job board has been chosen, the next challenge is to sort through the multitudes of resumes to find suitable candidates. It is essential that the job portal of choice has an automated pre-selection process to narrow down the desired candidates. Some portals in the market, such as careertunity.com, also provide offline support which helps in the recruitment process and in screening CVs.

Most online recruitment agencies dont go beyond the point where the position has been filled. A few agencies go a step further and provide corporates with advice on dealing with employees. Good job sites however, have specialized consultants to advise on various subjects including the acquisition and retention of employees. Besides job postings, the site must also offer avenues for advertising, email campaigns and other recruitment solutions.

Once bitten by the online recruitment bug, employers seldom look back at print media. This new wave has proven to be a flexible, cost-effective, speedy and efficient medium and thus, should be used to its full potential.

by: Careertunity
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