Blog has emerged as a pivotal marketing tool for promoting products/services
. In recent times, blog marketing has increasingly gained popularity and enjoyed acceptance among the people as a medium of communication. Blogs are acknowledged as an imperative tool to test product, analyse your growth and interact with customers. Blog marketing is crucial in the growth of the business because consumers control substantial part of the conversation and can contribute in the popularity of the brand on the basis of their personal perceptions.
What are the major benefits of blog marketing?
(1) Low cost marketing channel- Blogs are cheap and can be easily built into the current website. It is possible to maintain blogs at dedicated hosting websites all over the internet at absolutely low or no cost.
(2) Generate excellent avenue to create a good network- Building good contacts is a prerequisite of the success in any business form. However, staying in contacts with so many people is a cumbersome process. A regular updated blog can easily reach out to varied people at a same time.
(3) Increased product exposure- Blog marketing is crucial for generating mainstream visibility for your products/services. Through blogging, you can educate prospective customers about new products/services.
Blog marketing is becoming an essential component to the progressive web company's future. The minimal investment, coupled with unlimited potential for exposure and connection, make blogging a no-loss proposition.
Blog marketing strategies
Gather market information- Keep a close watch on market trends in order to find out how your brands and rivals are faring. Knowing when, why your business image is trashed (or praised) will help in responding appropriately.
Engage audience by commenting on vital business aspects- It is advisable to make a carefully study of blogs related to your product or company in order to get the clear perspective of blogger understanding. You should strategically respond to postings in order to initiate dialogue, which in turn will also help in curbing any misinformation.
Advertise on blogs to expand customers base- Blog advertising can help you to reach a vast market segment or to increase the impact of your marketing spend. Blogs vary in size and approach. It is possible to advertise directly on a blog that reaches to the target market. You must ensure that banners and text copy are contextually relevant. As users visit blog often, it is important that you change advertisement content on the regular basis in order to avoid impression fatigue.
Create brand image by connecting with customers- Both small and major corporations make use of blogs for establishing closer relationships with their customers.