An Introduction to Using YouTube in Your Internet Marketing Strategy

An Introduction to Using YouTube in Your Internet Marketing Strategy

YouTube has quickly become one of the most widely-visited websites in the world. Its share of total web views continues to grow on an almost daily basis, and can be used to make money and get traffic to a website with YouTube. However, due to the massive hosting costs that Google must face in order to keep YouTube going, they have yet to turn a profit with it - but that doesn't mean that you can't.

What surprises most people the most about YouTube is that it can be a tremendously effective Internet marketing strategy, sales, and revenue-generating machine - if you know how to use it correctly. Perhaps even better for some people, it can even be used to drive traffic to your website.

In this article, we'll go over the basics of YouTube; what it is, what it does, and who uses it. In the coming articles, we'll go over how you can turn this information into money and traffic.

So What is YouTube?

At the simplest level, YouTube is a Flash-driven website dedicated to giving just about anybody in the world to put a video online, for free, to see what happens. These videos can be shared with friends, embedded on pretty much any website, and can reach tens of millions of people.

How Can I Make YouTube Videos?

The only things that you actually need to get videos onto YouTube is simply a webcam of any quality and a high speed Internet connection. Aside from this, there really aren't any hard requirements to making a video to post onto YouTube. Although there are certainly things that will help you generate hits, traffic, and ultimately money, they aren't necessary and we will get to those later on.

Who uses YouTube?

YouTube is used by an incredibly broad range of people throughout the world, and they post an absolutely staggering variety of content. From deeply religious videos to alien landings to the latest Justin Bieber single, you can find just about anything on YouTube.

In the coming series of articles, we will explain in some detail the things that all of your videos should have, elements of a video that can become successful, where you should embed your YouTube video, and more.

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