Analyse your current marketing activities for improved results
Analyse your current marketing activities for improved results
Creating a comprehensive annual marketing strategy is an enormous and overwhelming task. With so many elements to consider it can be daunting to decide where to start. To make it easier to determine problem areas and opportunities you can do a quick marketing audit. To get started, grab a pen and paper and follow the steps below.
Analyse your marketing activities
List the marketing activities you have done over the past few months and note those that have shown positive ROI. For instance, if you placed an ad in your local newspaper for a total cost of R500 and the ad brought your business 10 new clients that resulted in R2300 worth of new business, advertising in the local newspaper has show a positive ROI.
Research your competitors
Look at your competitive landscape. Make a list of your top five competitors and research them online. Compare their website content to yours and make notes of areas you can improve on your own website. Do they have a news section or a blog? Check it to see what type of events they attended or hosted over the last few months, what type of awards they entered and so forth. Search their social network profiles like a Twitter profile or Facebook fan page or do a search for their brand name (and yours) on Facebook and Twitter.
Ask your clients
Ask the people most important to your business: your customers. Send them a short email asking for constructive feedback or if you have a fan page or Twitter profile, ask them to send you feedback on your products and client service.
Based on the information you gathered from answering these questions, determine which of your marketing activities returned the highest ROI. Look at what your competitors have been doing and identify the most important areas you can improve on. This will kick-start your marketing audit and as you continue you will identify more areas that can be enhanced. Read more about conducting a comprehensive marketing analysis or ask the Twenty3Media team and we will help you identify opportunities and problem areas.