And The Smell Lingers On

And The Smell Lingers On

And The Smell Lingers On

When it comes to choosing your favourite cologne, we all have our own different views about what we like and what we dislike and that of course is normal. So from a manufacturers' point of view, it's important that they offer a variety of fragrances in their range. Some fragrances come and go; popular one year and then fading into obscurity the next. Manufacturers then look towards other fragrances to replace those that have lost their appeal. Abercrombie and Fitch however, do things very differently. In 2002 they produced their famous Cologne, Fierce'. Even Abercrombie and Fitch themselves could not have anticipated then that the fragrance would continue to grow in popularity year on year and that in 2010 it would still be the best selling fragrance on their shelves. As to why that might be, is of course a matter of opinion. Is it just that they've captured a sensual and distinctive fragrance in that bottle or is it something else? Visiting the Abercrombie store may go a long way to answering that question: Beautifully laid out displays, attractive models, pictures and video footage create a most fantastic shopping environment that makes the shopping experience something to behold. It isn't just a store selling clothes fragrances and accessories; it's portraying an image, even a lifestyle. Breathe in and be part of the lifestyle! The fragrance you can smell in the air and on the clothes is of course fierce cologne. The Abercrombie and Fitch website describes the scent as an immediate attention getter' and that is undoubtedly true. It is musky subtle and seductive with a hint of citrus aroma. Surprisingly perhaps, more and more girls are now buying the fragrance for themselves and spraying it on their clothes to recapture the atmosphere of the Abercrombie and Fitch experience. Perhaps Fierce has become the first truly unisex Cologne.

Abercrombie and Fitch have allegedly spent over $3 million dollars for scent spraying machines for all its flagship stores. Sales of the Cologne since 2002 have topped $190 and projections for 2010 alone suggest a forecast sales figure of over $90 million.

Fierce Cologne has been increasingly difficult to buy in the UK and purchasers are reluctant to buy direct from the USA because of the complications of having to pay tax on purchases.

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