Anta Do For The Next Three Years The Industry Boss
Anta Sports (2020.HK) Zhang Tao, vice president of on May 20 told a press interview
with the China Securities Journal said the order would be fourth quarter this year were better than last quarter, regardless of management or dealers are confident of the future market . "I believe this year will be better sporting goods industry's growth, ANTA's goal is to become 2013, the Chinese market, sales and brand of the two-first." Tao said.
Orders will show positive results expected
ANTA Sports will be ordering the quarter a year as the company's future sales of the "barometer." Anta Zhang Tao, vice president, said the company had just ended the fourth quarter of 2010, orders will order the amount of growth is better than the third quarter of this year, showing that dealers optimistic expectations for the future market.
Zhang Tao said, compared with 2009, the market environment and better this year, the state policy related to the sporting goods market, stimulating consumption brings a chance; and this year is "sports bumper year," Olympics, Asian Games and other major sports events produced by "calling effect" sporting goods companies will also create more opportunities for development.
According to people familiar with understanding, in the fourth quarter orders at Anta's clothing price increases an average of about 10%, footwear prices in the range of about 5%.
This Tao explained that the order was, Anta running against in November Games licensed merchandise, such licensing of product design and use of raw materials are more high-quality, value-added products to enhance the retail price would lead to higher Other products company; In addition, the current company of raw materials and labor costs rose more rapidly.
Guotai Junan report that the upgrade price will Anta popularized this year's gross margin trend, it will enhance the profitability of the company.
ANTA 2009, gross margin increased 2.1 percentage points to 42.1%, net profit margin rose 2 percentage points to 21.3%. As the product price promotion and distribution network expansion, ANTA 2009 net profit 1.25 billion yuan, up 39.8%, has gone beyond the Li Ning (2331.HK) 2009 945 million yuan level, but sales still lag behind on Ning.
Great sports market space
State Council recently issued an "accelerate the development of sports industry guidance", which proposed that by 2020 China's sports industry will form a two trillion yuan in the market, foster a number of key international competitiveness of enterprises and enterprise groups, sports , while about a number of influential Chinese characteristics and international sports brand objectives.
Zhang Tao said this, the public awareness on health and urban development and economic growth will drive revenue, market development conducive to sporting goods, sporting goods per capita consumption in Western countries amounted to 300-500 dollars per year, while the amount of non-domestic per capita consumption to 100 yuan, indicating a huge market, the domestic sports market, the incremental space, "the domestic sports market in 2012 from 850 billion yuan last year rose to 130 billion yuan, leveraging the opportunities are huge, and as sporting goods market integration accelerated the growth of the leading sports brand space may be facing more massive and can obtain greater market share. "
Guotai Junan report that Anta clarity in building brand reputation and brand strategy will enhance the performance of retail outlets to ensure the company's growth long-term performance.
In addition, when talking about competition with international brands, Zhang Tao said: "Compared with the international brand, our brand positioning of different market also different consumer groups, as representatives of local sporting goods business, we understand the domestic consumer market-oriented, make timely market response. "
by: Frbiz
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