Anti Counterfeit Solutions To The Liquor Industries

The Indian alcohol market is possibly the only exciting place left in the world

, totalled $14 billion last year, is one of the fastest-growing alcohol markets in the world. Imports account for only a tiny fraction of that, but with India booming while demand elsewhere stalls, no international beverage company can afford to ignore it. Over the next five years, the Indian market for alcohol is projected to grow at 10% a year -- more than China, the U.S. and Europe combined.

However, India is a landmine of challenges for the new entrants into the Indian liquor industry. There has been an alarming rise in the number of brands that get affected due to counterfeit products flooding the markets. Liquor industry, too, is no exception.

The recent cases lodged against the rampant counterfeiters of liquor brands, gives an insight of how deep the fake liquor scams have crept into the market. Throughout India, vast portion of liquor sales happen through unorganized point of sales. This is a major hurdle for any brand to keep an eye on counterfeits.

Government restrictions on advertising are a major hurdle for companies to promote their brands. Traditional marketing methods and public promotional activities of liquor brands are banned in India. With these challenges for liquor brands, protecting the brand and simultaneously promoting it in the market is possible only through technology.

eSeal is world's first integrated brand protection and promotion solution. eSeal helps your liquor business in improving trustworthiness among consumers and guide them to purchase genuine alcohol. Companies can choose services that include the Protection, Promotion and Consumer connect.

How it Works?

-Consumer purchases your brand, scratches the peel off area to reveal a unique eSeal code. By sending this unique code through text to eSeal gateway, the brand owners message gets delivered back within seconds to the consumer. Alternatively, the consumer can even scan the QR code with our eSeal app to connect with the brand owner. This assures the consumer about the authenticity of the purchased product.

-The business owner also gets alerted of the sale region and consumer details in case the texted code doesnt match with the one in your database.

-eSealalso helps in brand promotion of the product as the consumer details can be used to notify about new launches or send offers to loyal consumers.

by: priscilla

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