Appliance Manufacturers Say So Raw Material Prices Do Not Rise Up Covertly

This entry Home Appliances Market Recently, steel and other raw material prices

caused a lot of speculation recently, the reporter interviewed several top-ranking home appliance industry, enterprise, they said, not during the Spring Festival appliance prices, future prices will not casually.

Waves of raw materials rose cited

A steel company recently announced an increase in the first quarter of this year, product prices, followed by several other steel companies also reported price adjustment information. Downstream businesses such as automotive and appliance increases the costs. According to the survey, the steel price rise is less obvious: the hot plate in the fourth quarter of last year, up again on the basis of 300 yuan / ton, cold rolled up 400 yuan -500 yuan / ton. Used for household appliances and generators in the electric furnace steel prices rose 10.9%.

Shanghai a home appliance industry veterans said the original low-cost competition in home appliance industry, profits thin, and now not only of steel and other raw materials such as copper, aluminum, packaging materials, have different rate of increase, resulting in increased cost of home appliances.

Prices of the manufacturers do not stand

While the cost increase, but many home appliances business is not planning to let product prices. Shanghai Hitachi Household Appliances Co., Ltd. Marketing Department, Mr. Qi told reporters, Hitachi products are not intended to price increases. Although raw material prices, but they are through internal tap potential, strengthen the management to reduce costs will not be passed on to consumers the burden of price increases.

Shanghai Daikin Air Conditioning Co., Ltd.

business department section chief Chen told reporters, Daikin air conditioning will not be lightly prices will not decline in value of random chaos. Daikin dealer has signed an agreement well in 2005, not because raw material costs and not allow Daikin Air Conditioning in prices, it is not price increases during the Spring Festival.

Shanghai Sharp Electric Co., Ltd., also said no price increases during the Spring Festival Sharp products. But the company concerned is also an objective that, if the prices of steel and other raw materials to continue the enterprise unbearable burden of rising costs, does not rule out product "gone up" with inflation.

-Owned enterprises will be price hikes refrigerator

Matsushita Electric China Limited Kimoto Philosophy reception media, said:

The problem of raw materials prices, the most affected is the refrigerator. So the refrigerator if you do not change the price, it may be difficult to bear price increases of raw materials. But we try to take measures to other products, such as through a number of design improvements, or improvements in production methods (to digest the raw material costs).

However, according to an analysis of the industry, strong sales during the Spring Festival is the time period home appliances, household electrical appliance enterprises do not normally sell well during the price hikes "cut off sources of revenue." Even if the prices will phase out old products through the development of new products, increase the number of features that make the new product prices. Therefore, consumers should not indulge in a rational look down on the old product, maybe you buy the old product is very distressed manufacturers of "cheap" it.

Appliance Manufacturers Say So Raw Material Prices Do Not Rise Up Covertly

By: weihua

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