Suning Appliance "2005 Air Ceremony" To Begin Soon
Shenzhen, the gradual rise as the temperature
, air conditioning sales and competition intensified. Recently, this reporter learned that, for the integration of markets, to guide science and consumer, Suning together beauty,
Haier
, Gree, Oaks, Panasonic, LG and other major air conditioning brands at home and abroad combined to create the 2005 "Air Conditioning ceremony" will be kicked off this weekend.
Great brand, great chain of integrated marketing
Air conditioning technology mature product, the price of the main factors affecting the cost and size. After 5 years, more than 400 brands from the air conditioning industry, and the remaining, less than 40 brands. The recent steel, copper, plastic air-conditioning way up the main raw material prices, leading to air-conditioning machine manufacturing costs by 20% or even higher. Air conditioning energy efficiency standards with the introduction of the new implementation, some lack of technical content, a lack of brand value-added air-conditioning manufacturers simply can not follow up on high-cost, low-price competition in the market, the brand out in 2005 will be more brutal, polarization is increasingly evident.
In February this year, Suning and beauty, Haier, Panasonic, Chunlan, Kelon, Oaks and the Chi mainstream of higher air-conditioning brand signed a 1.6 million custom-built machine, air conditioner sales accounted for 40% of Suning, fully demonstrated the great brands and a large chain of integrated marketing efforts. It is understood that Suning will work together this week, Shenzhen, Midea, Haier, Gree, Oaks, Panasonic, LG, ST, Zhi Gao, TCL and other leading manufacturers to strong start in 2005 "air ceremony," will have substantial benefits of various air conditioner brands maximum drop as much as 35%. Tao Jinghai, general manager of Shenzhen, said Su Ning, Su Ning mainstream air conditioner brands in China and abroad the full support of an air conditioner which led war, and further demonstrates Suning's expertise in air conditioning business, scale and brand advantages. In the month of "air-conditioning ceremony" activities, Suning Appliance will integrate resources and come up with thousand million, none other products "bombing" the market, allow consumers to enjoy the latest products, the best price and best service.
Popular science spending
Learned that clean air conditioning market, and guide the public science spending is held Suning "air ceremony," the purpose of that event all the air is introduced Suning health, energy saving, quiet, stylish "four excellent" air conditioning.
It is understood, Suning Appliance to 15 years of air conditioning franchise advantages and market development, sharp, in the last year, pioneered the "four excellent" air-conditioning, air conditioning energy efficiency ratio were sold more than 3.2 or even higher, with the new energy efficiency standards. Su Ning said, like to take the "air ceremony," the machine, standardization, and integration of air-conditioning market, and further popularization of science spending.
Price, service win the market
Since 1994, Suning has been 12 straight years in the domestic air conditioner sales of the first, national chain Suning relying on large scale procurement platform edge, by custom, buyout, underwriting, etc., obtained from the upstream areas of the industry's leading manufacturing preferential price policy, not only can resist digestion prices, but also can continue down the bottom, remained low.
In services, Suning always adhere to the "professional self" direction on the establishment of the early years of dedicated service team, have set the installation, maintenance, home design, free maintenance in an integrated, high value-added after-sales service system and 10 million people in professional services team, reflects the specialization, standardization, standardization, and information technology.
Learned, to prepare for "air ceremony," Su Ning service upgrades will be carried out actively promote "means to buy the equipment Ji Song," "air night market" and "Green Passage", "sunshine services into the community" and other special services .
by: stefasuan
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