Appliances "tm" Category 5 Appliance Sales More 10 Billion Yuan
End of this month on the 2nd, household appliances
, "
TM to
"The five categories for appliance sales have exceeded 10 billion yuan, growing exponentially. Majority of consumers embrace the" TM ", but also links to the corporate recovery
Service
Inefficient raised questions, and hope that the TM to the policy can be extended to more product lines.
Sales will reach 11 billion by the end of
, According to Commerce Department data show that as of Dec. 2, home appliances TM to nine pilot provinces and cities in five categories A total of 2.955 million units Jiujia Dian, a total of five types of new appliances sold 2.561 million units, sales exceeded 100 billion, while the end of the year, total sales will exceed 11 billion yuan.
In five home appliances products,
TV
Is undoubtedly the big winner, followed by ice wash products. As of December 2, 9 pilot provinces and cities in five categories A total of 2.955 million units Jiujia Dian, which
TV
Machine 2.12 million units, 249,000 refrigerators, and washing machines 379,000 units, air-conditioning 41 000 units, 166,000 units computer; a total of five types of new appliances sold 2.561 million units, of which 1.167 million television sets, 390,000 refrigerators, and washing machines 413 000 Desk, Air Conditioning 322 000 units, computer 269 000 units, sales of 10.044 billion yuan.
Scale from the vertical growth of view, since the pilot in August this year, nine pilot provinces and cities in the first month of sales from the end of the 400 million soared to the current 10 billion, the growth rate exponentially.
Guangzhou
States United States
Sales data show: cut-off in November, Guangzhou, China the United States has recovered more than five categories of WEEE 153,000 units, sales of five types of new appliances 197,000 units, sales of 6.5 billion. In the "TM" in the pull, the store's sales were up 42% over the same period last year. And
Bringing home appliances
Guangzhou, China for the United States pull the secondary market is even more evident, with sales up 28%. Canton
Suning
Electrical activity driven by the TM to 6 million home appliance sales, total sales of 200 million yuan.
Makers hope that more products are included
Present, in addition to the national regulations TM to appliances other than Category 5, the market also appeared in many of the "Enterprise Edition" TM, the Guangzhou Information Times reporter recently visited the home appliance market found, including
Gas stoves
, Microwave ovens, DVD players and other kinds of small household appliances, mobile phones and digital products are labeled "TM" publicity card, and five major categories of subsidy cap hit far beyond the 400 yuan, some even as high as several thousand dollars .
This, the appliance industry have pointed out, other than those prescribed by the State beyond the so-called "TM", an enterprise or business of "personal conduct" is a promotional ploy, consumers should be alert to possible price virtual standard behavior to avoid fooled.
"From another perspective, note 5 consumer products other than appliances, there are TM to demand," a hit "TM" edge ball manufacturers for journalists to the Information Times arguing that.
Small appliances, for example, many household electrical appliance enterprises use their own brands and distribution channels into the small household appliance market, but Quenan satisfactory after-sales and maintenance, small appliance repair difficult, and maintenance of high prices to consumers headache : repair it, not worth, Throw it, it unfortunately. The second-hand home appliances small home appliances market is not cold. In this case, small appliances and other products if they can be incorporated into the "TM" down may be a solution.
This, deputy general manager of Suning Endurance Management Center of South China, said product category and expand the TM to the pilot provinces and cities, is indeed a plan in which the relevant state departments, but have not received any news.
Most dissatisfied consumers recover part of
TM to bring tangible benefits to consumers at the same time, at the operational level, especially for the recovery aspect of the most consumer complaints.
Appliances "tm" Category 5 Appliance Sales More 10 Billion Yuan
By: dpdp
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