Applications will be the star of the Barcelona wireless fair
Applications will be the star of the Barcelona wireless fair
The next exhibition of the Mobile World Congress Mobile only know for sure that a sector will grow: App Planet, Planet of the applications. Not even the continuity of the show in Barcelona, whose next edition starts in three weeks, is assured, but the applications sector has only just begun to explode. Last year only 6,400 million were downloaded.
The number of exhibitors is growing at the moment, 25% over the previous year, was the first time that hollow current applications in the mobile world. Samsung, Nokia and BlackBerry occupy spaces preferred, although there is room for MacWorld Mobile-even in the absence of the ubiquitous Apple-and Android.
Apart from the exhibitors, App Planet program four days of events and demonstrations, including those dedicated to women in developing countries.The program, promoted by Hillary Clinton and Cherie Blair, is to create applications that enhance the lives of women. 62 were submitted for both smart phones (smartphones ), and mobile flights, the most used in countries like India.
Asia is precisely the continent from which most downloads are done, 36% of the total, although many of them are free.When measured by revenue, the United States is the leading country (41.6% of total) but in 2014 it will be Europe, according to forecasts MarketsandMarkets data.
Most of the applications presented in the Mobile Women relate to women's health (monitoring of the menstrual cycle, sex education, etc.), to its security (its seeks to prevent violations in the subway in New Delhi, one third of the the country) and their children (immunization schedule), but also there to improve their work life to start a business, seeking microcredit, information on market prices around.
One of the most advanced is Victionary, a visual dictionary of English. Next to a picture the word written in English and is reproduced by the speaker pronunciation. Most utilities are free, basic and designed for Nokia phones cheap, given its large deployment in the rural population in Asia.
Sometimes the development costs of the application are covered by a foundation as the Gates. NextdrOp is the case, reporting the day and hours of water service. One problem faced by women, usually responsible for collecting the water, in most Asian cities. The schedule is published in the newspapers, but these do not reach the people, and women have to walk hours to the depot only to find no service.
Coinciding with the release of your N8, Nokia last year revitalized the App Store Ovi, tripling its number up to 25,000, most designed to make everyday life easier. Even so far away, by number and downloads at the Apple App Store (300,000 applications last year and yesterday celebrated the discharge 10,000 million) and Android Market (130,000, six times).
The expansion of applications, both in the developed world as an underdog, is, according to Gartner, a combination of factors have contributed to its growth as the reduction of telephone rates and prices of mobile .
The 2011 edition of Mobile World Congress, which after the February show in Barcelona will decide whether to continue or skip to Milan or Munich, hopes the attraction of Planet app and the large presence of Chinese phone companies somehow supplanted the economic crisis Europe lives.
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