Appropriate Domain Name Selection For a Higher SEO Ranking

Appropriate Domain Name Selection For a Higher SEO Ranking

It helps to distinguish a website from the thousands of its competitors that might have quite similar domain names.

A domain name is entered in address bar of Internet browser like Mozilla firefox or Internet explorer. every website is actually assigned a separate IP address (numerical digits) that are used to recognize the website, but being difficult to remember, this IP address is replaced by a domain name. This domain name then becomes the online identity of the website.

To attract free natural traffic at the search engines, it is important for a website to be placed in higher search engine rankings. There are various SEO techniques that are employed by websites to achieve a higher search engine ranking. Correct selection of the domain name is one such criterion that is tracked by web crawlers to decide for the search engine ranking of a website.

It is always better to have at least one popular yet unique keyword in the domain name along with that of the sub-domains. Selecting right domain name with appropriate and targeted keyword phrases or keywords is also beneficial for when any website links to your website by employing the domain name of your website as anchor text, it increases the weight age of your website on search engines with key phrases that has been used in linked anchor text. This makes the domain name, both user friendly and SEO friendly.

One can also use hyphens in the domain name to separate keywords. However, it is advisable to avoid more than two hyphens as it can affect negatively the trust issue of the domain name. Though, in case the brand name of the company is more popular, it is better to use it than the keywords in the domain name. Also, the keywords that are to be used should be easy to remember and the ones that are related to the industry, profession, or theme of the website.

Age of the domain name is another important point that is recognized by the search engine algorithm of Google as it gives an impression of the long life and therefore leads to top search engine rankings. Apart from this, the extension of the domain name is also important part of the online identity of a website and should be carefully chosen according to the purpose of the website.

Like.net is a familiar extension for the Internet administrative sites,.com is used for commercial websites;.edu is employed for an educational institute,.org is appropriate for big organizations, and.gov denotes government sites. Also, there are domain name extensions that are specific for countries such as.in is famous for India,.us for United States and so on. Hence, correct domain name used helps to locate the site even more easily and avoids confusion with other websites that may be discussing some different topics, but may have somewhat similar domain names.

The author is dynamic web content writer and budding SEO. He has got the experience in writing quality content for various websites and getting them optimized too. You can view his website for more information.

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