Are 2011 Calendars An Effective B2b Marketing Tool?

Marketing your services to another company can be a challenging process; finding ways to communicate to them on a regular basis that is cost effective

. In this article we're going to examine the reasons why 2011 calendars might be considered as a Business to Business marketing tool.

For those who have never attempted to use the calendar as marketing tool, it might not seem like the obvious way to market your services. But among those who have used it, it presents a way to remain in the consciousness of their target market. How does it do this? A careful blend of usefulness and visual attractiveness are thought to be the main reasons why calendars of the past - as well as 2011 calendars, have been and can be successful marketing tools.

The calendar is already a very useful item, commonly used in paper form around offices across the UK and indeed the world, despite most PCs coming with a calendar. But being useful alone is not enough, it needs to be attractive too. With this in mind you have to see things from the point of view of someone in the business you intend advertising to. More accurately, you need to try and create something that someone in management will see as useful and aesthetically pleasing, as they make the buying decisions.

It might seem like a big challenge to create a calendar from scratch, but for those who decide to use the medium, 2011 calendars can be created with the assistance of specialist calendar design and production companies. Firms like this with a good reputation understand the process of selecting high quality images or artwork for a calendar, and then taking them into high quality production.

These firms also often have a range of stock calendars that fit in with various different industries. For example, humour, transport or even glamour might be themes a business wishes to go for. Once an effective selection of images has been decided upon, the calendar can be produced and distributed to the target audience. It is often the case that the calendar is given away free to associated businesses.

The cost of production, as far as many are concerned, is often small in comparison with the business that such an item can generate. The subtle, constant nature of this product makes 2011 calendars a Business to Business marketing tool that can certainly help certain kinds of business. While it is not ideal for every enterprise, when the various ingredients come together in the right way, it can be an effective form of advertising.

by: Anna Stenning

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