Are Niche Directories Better Than Regular Directories?

Directory submission is the process of submitting your website to an online web directory

where its pages will be indexed so that it can be easily accessed by those who are searching for it. There are various reasons that support and certify why you should submit your website to directories.

Submitting your website to directories puts it in the way of potential visitors. When submitted to a directory, your site stands a chance to tap the traffic that the directory attracts. By being listed in a directory, your site gains a one way inbound link from that directory and the more one way links it gains the more chance its search engine rankings have of multiplying.

There are many more such advantages of directory submission, but the primary purpose and advantage is that of attracting visitors and prospects. A directory has various categories within which your website gets indexed based on relevance. This means that your site will be among hundreds of other sites that have been added to the directory; and the traffic that these directories gain are of varied interests. The competition here is across verticals and sometimes your site may end up attracting irrelevant traffic because of a wrong index or tag. This does not imply that directory submission will do you no good, but it implies that you run the risk of losing out on traffic due to irrelevant tags.

So how do you enjoy the benefits of directory submission without these risks? Its simple. You submit to niche directories. These are directories that are dedicated to a particular niche or industry and when submitted to niche directories, your site will be competing among sites of the same category. The additional benefit is that the traffic that these directories attract is specific and your site will enjoy the most pertinent traffic when submitted to them.

by: Cynthia

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