Are You Advertising With The Videowalls?

Advertising means being at the right place at the right time and coming up with the right ideas to target the right group of customers

. Advertising also means understanding the trends of the market and investing in the same to stay ahead of the competitors. The video media is fast moving over to the advantages offered by the high definition screens. Advertising cannot remain immune to this.

As such the companies are hosting huge Videwalls to run their displays. A video wall is a huge screen that is a combination of multiple monitors, projectors or television sets tiled together either continuously or overlapped. The screens use primarily the LCD and the LED based displays. The target audience can observe the displays from a huge distance.

The HD video walls can help get the full value on the investment with the high resolution, greater pixel density per unit cost, greater screen area per unit cost and customized tile layouts. Some of the prime locations where the video walls are being put up are the airports, retail stores, hotels, restaurants and corporate buildings. The data can be easily and frequently updated and allows updated broadcasts of news, weather, corporate messages, menus, and advertisements to be run.

The digital signage is the most popular out-of-home advertising that the businesses are investing in. The DOOH as it is often called allows you to send specific messages to target sections at specific times. This helps with the brand building exercise and influences the customer behavior appreciably.

It also helps reduce the perceived wait time and the interactive screens perk up the environment of the retail stores or hotels or museums. They can support a huge range of content including texts, videos, animations, audios and interactivity. This is what makes them quite a popular mode of communicating with the customer. The commercial video displays based on high definition technology can support 3D videos too.

And the flat screen displays do not need any 3D glasses too. So the place around your customer comes alive with your presence. Because it goes down so well with the customer and because it can be so customized to the needs of the business, the digital video walls have become one of the must have advertising options.

The huge video wall displays need slim fitting screens. So the screens are designed specifically to have narrow bezels. This minimizes the gap between active display areas and allows you to achieve better quality. It also adds longevity to the list of the advantages.

The narrow bezel TV can be tiled up with more similar screens that can be monitored either individually or simultaneously. The monitoring of the commercial HDTV can also take place with the help of multi-monitor video cards or with specialized video processors. The individual feeds can be scaled up for the entire wall as and when required.

The HD technology has opened new avenues as far as the message communication and advertising goes. The sooner the companies take to this, the better it is for them. It offers a strategic and competitive edge that will only strengthen in days to come.

by: Carol Brooke

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