Are You Harming Your Site With These SEO Mistakes?

Are You Harming Your Site With These SEO Mistakes

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Search engine optimization can definitely improve your site's ranking, but it can also cause you problems if you approach it the wrong way. This article will clue you in on some serious SEO errors that you should steer clear of.

Using flash on your site is an easy mistake that is not hard to avoid. So what does flash really do? It makes your site seem as if it is cool and exciting, doesn't it? However if you really look at whats happening, you'll see that flash can really do more harm than good to your site. First of all, it takes a long time for the flash to load, and your prospects are going to despise waiting. Secondly, theres absolutely no use for it because it wont rank because search engines can not even read flash. Despite this, many webmasters attempt to make sites beautiful by adding flash to the homepage, and doing this blocks every possibility of the site ranking well in the search engines. If you are really interested in using flash, then take the alternative and have plain HTML pages with high quality content. This is relatively effortless and it will actually bring your burden down. Not only falsh, but search engeines can't read frames either. So all of the content and navigation that you put into frames are basically ignored by search engines. You should learn to keep up with the times and be updated updated about the search engines. If you go beyond traditional methods, there are a lot of SEO experiments that you can do. Lastly, remember that with flash you maybe you will impress your visitors for a moment, but over the long term everything will suffer because your traffic will suffer, this is important. So don't be foolish, get rid of flash and use high grade content that is better for your purposes.

Forgetting to focus on your page's title and description is another simple but serious SEO mistake many marketers make. When people use search engines and find your site's listing, they will see the page's title along with a brief description.

This listing is all the information your potential visitor has about your site to begin with. That's why it's essential to tell people as much as you can in the title and description, and use your main keywords. You can't afford to ignore this, as you only have this short space to motivate people to click through to your site. You should also realize that the search engines have recently gotten more sophisticated in the way they rank sites. They no longer take the meta tags as important but depend more on the title and the content of the page.

The search engines also consider a site's speed when they rank it, so make sure yours is not too slow. Nor is having a slow site a good policy for keeping your visitors. If you are using more code than you need, this may be slowing down the time it takes for your site to load, and neither the search engines or your visitors will like this.

An internal CSS file can cause this problem, so you are better off with an external CSS file instead. This is more efficient and will enable your pages to load faster. The search engines are always trying to keep their users happy, which is why they look at factors like your site's speed. It's essential that your site is both search engine optimized and useful to visitors, which amounts to pretty much the same thing.

Search engine optimization isn't too hard, but you have to learn the ropes to start.

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Avoiding SEO Mistakes that Will Lower Your Ranking

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