Why You Need To Optimize Your Website If You Own One

Why You Need To Optimize Your Website If You Own One

A common question that all website owners ask themselves is 'Do I really need to optimize my website for the search engines?'. When I am asked this question I have to answer without hesitation that the answer is yes. Over 90% of all hits to websites come from the search engines, and 70% of those hits originate from Google searches. This article will give you a brief outline on why you need and how to get high rankings in the Google search engine.

The basic principals you need to know about getting positive SEO results are that you need to rank on the first page of the search engine results pages for the keywords that are being searched by a lot of people each month. There is no point in ranking number 1 on page 1 if the keyword it ranks highly for is one that is never or rarely searched. The reason I say you need to be on the first page is because most people don't click past the first page when carrying out searches on the Internet. Instead the go back and revise the search term before searching again.

Although I would highly recommend you aiming to get a page 1 ranking on Google for your targeted keywords, you shouldn't forget about Yahoo, Bing, AOL and other search engines. Having page 1 rankings on these will also help to drive traffic back to your website. Linking back to your site from social networking sites, blogs, forums and directories will not only help to drive traffic, but those incoming links to your site will indirectly help your search engine rankings.

Most people who own websites don't actually optimize them. Instead they do things like add their URL to their business cards and brochures and think that is all it takes to bring them traffic. Of course they will get some traffic, but only to those people who have direct access to those business cards and brochures. What they will miss out on is new potential business from those people they don't know or happen to bump into so they can hand out their business cards. Having a website is a great leveler for small businesses. Having a professional looking website can make even the smallest of businesses look like a huge corporation. So it really is worth investing in search engine optimization so you interface as many people as possible with your website.

Deciding whether you are going to optimize your website should be done even before you have your website built, since this should have a bearing on how the site is built and its structure. Once you have made that all important decision and your site has been built, the next decision you need to make is whether you are going to invest your time in optimizing your website yourself, or are you going to invest your money to have professionals do it for you. Take note of the word 'invest'. Optimizing your website is an investment for your business and therefore choosing not to optimize your site for the search engines is not a decision that should be taken lightly, even though, strangely enough, the vast majority of website owners out there choose not to do it. Bad news for them, but great news for those who choose to optimize since there is less competition for those sacred first page results pages.

If you are looking for asearch engine optimization company to help you achieve high rankings for your website, then visit us atwww.admseo.com today. Alchemy Digital Media areSEO experts in Fort Myers, Florida serving clients nationwide.

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