Article Marketing 101

By now you without doubt have had someone tell you that article marketing is a great way to advertise your new website

. But what are article directories looking for to approve the publication of your articles?

First of all, please be sure you are submitting fresh content that you OWN. It?s perfectly fine to employ a ghost writer, but make sure that when you pay someone to write your articles that they are unique and that you own complete copyright to the article.

Authentic is the keyword that you should place in the front of your mind. There are tons of sites and pieces of software out there today that are scraping content and then using word replacement on someone else?s article. You must actually produce creative content to be profitable in article marketing.

Do not submit articles that are merely cut and pasted from some other source. Some submissions are apparently taken from wiki sites, dictionaries, and professional glossaries, and these articles are denied immediately. Every single day someone submits an article that contains a ?glossary of terms? for a certain subject. Please submit an authentic article.

Once again, produce and submit original content.

Don?t try to be sneaky with your articles. This includes writing articles titled ?My article, Part 7?, in the hopes that the surfer will come to your site looking for the rest of the story.

Your title is eminently substantial. Just like a newspaper headline, you are trying to quickly grab the reader?s contemplation. Be short and concise. Be sensational! Be creative! If you have a mile long boring paragraph for a title like ?The Technical Wording Of Router Design As Designated By Cisco In Their Corporate Interoffice Memorandum Circa September 2004? or some other long gibberish, it is not going to get read. Title your article with something that is going to certainly get them to read it. They actually have to read the article for your link back to drive traffic to your site. Plus, other webmasters are not going to reprint your article if you don?t keep it short and sweet.

There?s much, much more that you can test when marketing your articles, but these are the basics. If you would like to learn more about ethical article marketing I have setup a forum where webmasters are discussing article marketing and more.

In closing, if you get anything at all from this article, please let it be ethics. Anything you do in business should be moral and ethical. It?s you that has to face yourself in the mirror each morning. It?s you that has to look your children in the eye. Unethical marketing of any type may pay off in the short term, but will at last kill your online business in the long run. Stay ethical and create original promotional information. It will take you to the top.

by: Cecilia Alston

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