Article Marketing - An Effective Way to Get Steady Traffic

Author: Mike Bordon

Author: Mike Bordon

Article marketing is a form of advertising in which the product is advertised through short write-ups and essays by the producers and businesses. This kind of publicity to a product can boost its popularity and credibility in the market. With the arrival of e-commerce and internet marketing this mode has been adapted by the 'web world' too. Online article marketing is an effective and inexpensive way on advertising a website and getting people attracted to their links and websites. Websites which the author posts his/her articles are called 'article directories.' The benefit of article marketing is that you can easily get what you want and you can also provide what the customer searches, for free. With the increased number of page views in the article directories both the articles or advertisements and the directories themselves grow. The keywords relating to the product draws attention to the page through search engines. But, since there are similar products available, the search engines prioritize the sites. This is called 'search engine optimization.' The higher the ranking of the page, the more will be the likeliness of increase in the number of visitors. Back linking can help a page increase it's SEO. It helps in bringing out even more visitors to your page. Writing and distributing articles that contain a link to a business owner's website within the bio box should give more links back to that website. Articles produced are usually full of information on the product. The keywords which the consumers search lead to the information they need. Information is the weapon used by the authors. As the traffic to a page or site increases, the producers benefit. The main reason which attracts marketeers to resort to article marketing is its inexpensiveness. Compared to other forms of advertising article marketing leads the consumer to find exactly what he wants through keyword search. So, this type of advertising gives double benefit to the producer; increase in number of hits as well as introducing the product to the consumer. Online article marketers emphasize a lot on quality as it is a major factor which can affect the consumption of the product. So, proofreading is a must do for the authors. Even if the site accepts a mediocre article it can affect the author's writing business. Grammatical and spelling mistakes are to be avoided. Quality determines the quantity of interest generated in the consumer. There has been a tremendous growth in the field of online article-marketing in the past few years. This sudden surge of articles has caused the standards to come down. Lots of mediocre articles come up which generates little or no interest factor in the consumer. Some authors, to get more exposure, give out low quality articles. This hampers the reputation of the products as well as the authors. Duplicating of articles is also happening in the industry. Some authors just copy contents from other articles and use it for them. This too hampers the reputation. Marketers also use social networking sites for advertising the products. It helps them because millions use them. They provide a great platform of advertising. With the booming growth of online marketing and e-commerce, article writing is a flourishing industry, there is a need of more authors and more quality writing in the field. It is a race to sell and the best always wins the race. can be the most proven method of marketing your website. To know more about the secrets of writing a good article, you can visit http://provenrichsystem.comAbout the Author:

Mike Bordon is a renowned SEO professional and author of many articles and e-books. Presently he is working as the editor of spotwriters. You can contact him to get your articles done.

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