Article Marketing And Public Speaking

Article Marketing is a form of "soft-sell" marketing that works in an roundabout and often more successful way

. Unlike classic promotion which tends to get one's defense up because modern consumers tend to inundated with ads and thus will likely ignore them, Article Marketing presents itself as something educational and "harmless" by evaluation. No one likes to feel manipulated, but today's consumers recognize that the point of an marketing is precisely that, and thus the message of a regular ad will most likely be successfully resisted by a majority of consumers.

However, with Article Marketing, information that is of interest to the purchaser is presented in a friendly manner reminiscent of a normal newspaper or magazine article (hence the name) and thus effortlessly gains the consumer's trust. By not pitching a sale, the customer does not feel pressured and, truly, is frequently unaware of the fact that promotional efforts are indeed being made all the same. In this way, there is no internal resistance for marketers to conquer in the potential consumer, making the job that much simpler.

For example, a local accountant may pen an article in the local paper regarding taxes during tax season. He or she will explain, say, new alterations to the tax law for the current fiscal year, alterations which may affect customary credits and exemptions. In doing so, the accountant is truly providing a useful service while at the same time putting his or her own business in a positive light - as the source of such knowledgeable and useful information.

The business is mentioned only casually, almost as an afterthought - but it is precisely because of this understated manner of presenting one's business, in conjunction with the offer of timely useful information, that can help unconsciously endear the business to consumers, creating a positive association of the business that pays dividends in increased business.

It is, in short, exposure, free publicity - of the good kind. It's a little different online, but the core is basically the same. Businesses still create articles in their area of expertise in order to receive exposure and achieve recognition by sharing timely and useful information. But the internet offers exponentially increased reach, and can be a very powerful profit generation engine if deployed correctly.

The advice of proven professionals will be of great benefit in this arena. Whereas so-called "old media" like print and radio may still be indulged in on an amateurish basis by oneself, such as calling up the local paper to offer to write timely tax advice, when it comes to the worldwide web it is usually best to have well seasoned experts handle all the intricacies involved, a great deal of which is technical and technological.

by: Ace C. Erin.

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