Article Marketing For Increase Exposure

One of the strongest benefits of article marketing is its fantastic ability to supply traffic and back links to you web site and landing pages

. Article directories are some of the biggest suppliers of product reviews, news and all around good free information to web searchers. This puts them in very high regard with the top search engines Bing, Yahoo and of course Google. Because the major search engines love them so much placing an article in one of these directories can get your content ranked in the top of the search results within hours for free!

As if getting free traffic from the article directories wasn't reason enough, another benefit of article marketing is the ability for your content to go viral. One interesting article could easily land on hundreds of blogs, websites and forum all with a highly desirable back link pointing back to your web site. Even articles that aren't so interesting,just good solid content can end up on another website because so many webmasters trust and value the content put out by the top directories. Again with the all important link back to your website.

Because article marketing is so good at getting back links and traffic, many article marketers tend to forget about another huge benefit of article marketing; to sell products and services!

Unlike other forms of traffic generation, articles have an uncanny ability to actual convert traffic into sales before the searcher even gets to your website. Smart article marketers will do this by doing a pre-sale on the product within the article itself. A pre-sell is a soft sell approach to marketing that sells the benefits to a product without actually coming out and saying what the benefits are. Pre-sells are usually done in an almost subliminal fashion. This is done by identifying the reader's problem, explaining why it's a problem and why they need to fix it. This is a formula that has proven to result in a good number of click throughs from the article to the solution, otherwise known as the landing page.

These are a few of the many benefits of article marketing. You can use them strictly for building back links to your website or to get immediate traffic or sell directly from the article. It's very simple to get started and can prove to be some of the most effective and profitable campaigns that you utilize. Use it regularly or watch your competitors take full advantage of it at your expense.

Article Marketing For Increase Exposure

By: Glenn Heitkoetter

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