Article Marketing For Low Cost Seo

Difficult economic times produce unique ways of pursuing sales and new revenue

. With the explosion of internet commerce, the field of article marketing or article distribution has emerged as an important element of a Low Cost SEO or marketing strategy.

Sales leaders generally train their troops to hit the streets armed with a telephone and solid product knowledge. Sales people are essentially thrown into the market to generate their own contacts and prospects. Of course this can be successful given proper training of the sales force and sufficient funding. However, the investments in time and money that go into this effort frequently produce a poor ROI. In the end, should a sales person quit or take time off, the company isn't generating any new interest or prospects. Traditional advertising such as brochure and mailing efforts may be useful, but these produce sales only when the communication happens to hit a prospect's desk when he/she is preparing to buy.

The initial purchase process is marked by product research. Potential clients research the best possible ways to solve their problem. These potential customers almost always turn to the internet and the internet search engines to help them find information. The early research phase is an opportunity for savvy business organization to get information into the view of prospective buyers. By posting article information and company web page data so that this information is likely to be viewed during the pre-purchase phase, an organization places itself in a unique position earn a sale.

Experienced sales professionals understand that trust and confidence are central elements to any profitable business partnership. Articles that deliver unique information and value, illustrate industry experience and expertise encourage readers to explore a business relationship with the company. A strong value proposition along with insightful information can earn the company a chance to do business with a new client.

There are several benefits to Article marketing and article distribution, but one of the major benefits is that the process is relatively inexpensive! Most sales people have a million stories of how their company's product or service benefitted other clients. Managers can easily ask long term clients about the best benefits the product provides. Sales managers can just collect this data and compile it into readable and useful articles. With a little creativity, there is no end to the material available for article content.

In addition to building credibility and trust, article marketing has several other benefits, including: Setting Links - Hyperlinks that are embedded within the article content provide a link back to the company website from wherever the article is eventually posted. These back links are a very important element to the Search Engine or SEO strategy. The more links, the better the company web page will perform on the search engines. Brand Identity - Successful delivery of product or service value to one's clients can establish the organization as a reliable business partner in their industry or field. Expertise and Confidence - Case studies can show how the company is an expert at solving industry problems or meeting others needs.

Of course the big question about Article distribution is composition. Articles need not be long - anything around 500 words is useful, and each piece needs at least one bit of value or wisdom that can be easily explained.

Articles require time and expertise to compose, but the additional challenge is distributing them. There are several article distribution channels that are either free or available at low cost. These will distribute the article - links and all - to a number of article directories and blog owners. When blog owners choose to publish the content, the company not only receives the exposure for the piece, but also receives link credit for the page that the link points to.

Interestingly these articles have a very long 'shelf-life' as posts from several years ago are still available for research on the search engines. Email messages sent out as part of a campaign are easily deleted and brochures can be quickly thrown away. A well written article though, can live for many years on other blogs and sites and can be found much later when consumers are undertaking product research. The benefit of putting out a lasting message, combined with the low cost of article marketing makes this process extremely useful in establishing new customer relationships.

by: Matthew Stone.

POST COMMENT

The Effectiveness of Article Marketing Tips On Using Facebook For Marketing 5 Worst Mistakes You Can Make With Website Article Marketing Online Marketing Strategies For Today's Marketers Powerful Words To Make Your Marketing Convincing Wholesale Marketer Marketing Tips - Three Common Wholesale Affiliate Marketing Faults You Have To Av Avoid These types of Errors in the event you Desire to Market Successfully about Facebook Are You Paralyzed By Too Much Information About Online Marketing? Rapid Free Traffic Review - Rapid Free Traffic Scam? Human Pharmaceutical Tenders And Their Market Details Xilisoft Movie Maker 6 For Mac Scam The Benefits You Can Get From Pay Per Click Marketing Easy Video Player Review - Video Marketing Concepts System