Article Marketing For Newbies - Explained

Article Marketing For Newbies - Explained

Article Marketing-Nowadays, This term is very famous and is in the knowledge of many people. But they don't know the exact meaning of this. This question becomes very serious when it strikes an online marketer.

In the following paragraphs, I will through a light on three aspects of article marketing.

1. What is it?

2. Why it is important

3. How to make use of it?

ARTICLE MARKETING: It is a term used when a person markets its website or products or services online using articles. In this process he lets his readers know about his website or products or services and about their merits. He also writes articles about his very niche to promote his business.

Strengths of article marketing: There are various advantages of article marketing:

i. Attract Visitors: One of the obvious advantage is that it attracts visitors to the website of the promoter. Hence, it helps increase the business of online marketer.

ii. Makes him expert in his niche: It also increases the goodwill and establishes himself as a brand on the web. People start trusting him because he provides value to them and usually interacts with them.

iii. Increase The Ranking In SERPS: SERPS stands for search engine results pages. When his articles are out there in various articles directories, blogs and publishers then it improves his website's legitimacy and worth. It's all possible through the links (usually known as back-links) in each article to his website. Hence, ranking of his website increases.

iv. Provides Value To The Website Visitors: Article marketing provides value to the guests. It also tells them about your products and their benefits and if they are pleased with your value and your products then they are going to purchase them.

v. Other Advantages: It's totally free and hence of much importance to the beginners and newcomers who can't afford the paid services like PPC, PPV, PPS/CPS and commercials.

Also, articles are there in SERPS and other article directories and website for years to come as long as writer repeats article marketing and hence it has recurring nature i.e., you write article once and they will continue sending viewers to website for a long time to come. Hence, article marketing becomes very effective.

One last suggestion, the power and effect of article marketing is huge when it is done on a regular basis. So write at least one article every 3 days.

ALWAYS REMEMBER: slow but steady wins the race'

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