Article Marketing: How To Write An Article That Will Increase Your Traffic

There really is only one secret to success when it comes to making money online and that is traffic

. Without traffic you don't have an online business. Article marketing can be a powerful traffic generating technique if used in the right way.

If you've visited any of the internet marketing forums then you will see one question pop up time and time again: 'How much traffic can I get by submitting my article to an article directory?'

Unfortunately the answer to this question is the same as 'How long is a piece of string?' It depends.

The amount of traffic you can generate from your article marketing campaign depends on:

* How many articles you submit;

* How many directories your submit those articles to;

* The quality of your article;

* The quality of the directory;

* The usefulness of your article;

* The effectiveness of your resource box.

If you are looking for a short term traffic boost or a quick way to generate traffic then article marketing is probably not the best solution for you. If however, you wish to invest in the long term and spend time promoting your website, building traffic and building backlinks then article marketing is a great strategy to invest that time and effort in.

Every time you sit down to write an article think about what it is you are trying to solve for the reader. Think about the reader not the search engines when you write and make sure that every article adds value.

If you just want to churn out hundreds of articles that are of no use to anyone then you are wasting your time. Just because you write an article and include a link to your website it doesn't mean someone will click on it.

By focusing on writing quality content you are generating a number of benefits.

* Firstly, your reader is more likely to click on that link and visit your website;

* secondly, quality content is more likely to be picked up and published by other website editors, so your link ends up being seen by more people;

* thirdly, you are establishing yourself as an expert in your niche. Credibility brings with it word of mouth referrals and even more prospects.

If you are willing to invest the time into writing quality content that meets the needs of your readers and to do this consistently over time then article marketing is a traffic generating strategy that will pay dividends in the long run.

by: Clare Swindlehurst

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