Article marketing can be very effective but only if you do it the right way
. Understanding the common pitfalls out there can help to avoid them. That way your efforts can really pay off. Make sure you focus on the quality of your articles versus how many you have. It is better to post 5 top notch articles a week than 15 of them that arent very good.
Article marketing gives you the chance to share information. Make sure what you publish is accurate. If you have information that isnt right, it can overshadow all of the efforts you have made. You need to be able to make a strong impression to be seen as a leader in your niche. Verify everything before you publish it, and it if is your own opinion make sure you state it that way.
Your article has to be strong from start to finish. If the headline doesnt make someone curious they wont read it. If they get bored as they go along they wont finish it. You need a strong conclusion too so that they will be interested in finding out more of what you offer. Once you get them to the end of the article, you need to call to action.
Too many people fail to say anything at all about themselves in the resource section. They merely put a link there that seems like a sales pitch. By telling the reader something about your passion for the topic or your expertise they see you are someone with a great deal of information to share.
Then you can add your link so that they can follow it to your website. However, you will be surprised at how many of these links dont even work! Always take the time to check your links on a regular basis. By doing so you can make sure people are always quickly taken from that article to your website when they click on it.
Make sure you only post each article you create to one directory. If you post the same one to several of them it is a waste of your time. The process is one that will get the additional postings indexed as duplicate content. What you can do though is rewrite the article for each directory. Then it has the same meaning but different wording so it will be indexed each time.
Being aware of these common article marketing pitfalls means that you can avoid them. You can be on your way to successfully getting amazing articles created and published. Once you do so traffic from your targeted market will start to come pouring in. Get ready for it now so that you can reap the rewards!