Article Marketing Reviews - Life After Google
Some time ago I created my first affiliate website to promote a range of article marketing products
. I was careful to include all of the relevant components commonly found on typical websites to avoid the dreaded Google Slap which I have detailed below.
-=Article Marketing Affiliates Website Checklist=-
There are a number of key elements required for any website to be seen as a real website by Google to avoid the ban, especially if you are participating in affiliate marketing and if you want to maximize your article marketing efforts.
Home Page
Contact page with operational email addresses and phone numbers and possibly a feedback form.
Privacy page
Minimum of 3 new articles for the main website as content.
Minimum 3 Blog articles which are linked to from the main website too.
This can be achieved very easily with a WordPress or Joomla but if you are not using either of these and choose to code it yourself or use an HTML template here a few commonsense tips to mimimize your slap worthiness.
1) Be sure all of your links are operational from all pages broken links are a dead giveaway to the search providers and potential customers of a possible scam
2) Basic SEO - anchored keyword text and article titles as the HTML pages name (separated with dashes or underscores or plus signs)
3) Internal site linking create internal back links in each article to your sites other articles.
4) External linking to popular reputable sites within your articles (possibly links to your articles published on your chosen article directories).
Now you have your articles written, your website published, your adwords account setup with all billing details confirmed and accurate. What you can consider doing next is re-purpose those articles and publish them on your chosen article sites before you start your Adwords campaign.
This will allow the internet to work its magic and have your articles indexed on these sites with your bio backlinks and enable you to create links to these articles from your new website too
-=Is it possible to achieve 1st page rank on Google with the same website after being slapped?=-
Ultimately all of this preparation could still result in you being slapped by Google BEFORE any Ads are ever run without any real explanation from Google as to why except a reference to their TOS.
Typically when you are banned by Google for contravening their advertising rules you can right-off your URL as useless for ranking with Google SERPs. Normally you need to create a new URL and website to keep moving forward with your Article Marketing, affiliate marketing and internet marketing efforts.
Because Google, Bing and Yahoo all have different algorithms and TOS, and in no small part as a result of Googles domination of the text ad space with Adwords, what is not acceptable on one search network will be fine for another.
Further your article marketing efforts will be ranked differently on the different networks in different time frames.
It has been my experience that it is much easier to get fast results on Google for both articles SERPs and website SERPs than it is on Yahoo or Bing regardless of whether you and your website has been banned by google or not.
Conversely if you are targeting a niche or keyword with a great deal of article marketing traffic your number 1 results may be superseded much faster as a result on Google as well.
-=Article Marketing Life Saver=-
Oddly, even with Googles proclamation that your website does not meet their advertising guidelines it is possible to have both your articles and the very same website they have banned, rank on the 1st page for your keywords in an organic search whilst not logged in to a Google account or using an In-title search.
It is even possible to totally own that 1st page SERPs for your articles and AdWords banned website with article marketing alone.
Ultimately Article Marketing allows you to enable a bypass switch to a Google banned domain name by utilizing the very system and algorithms you want to access via Adwords, for free!
Nothing beats an organic search result for return on investment.
So this is a lot of work to sell someone elses product isnt it! And perhaps there is a lesson there to build a reputable site by following some of the common sense ideas above and then use it to promote your own products or you as a brand as well as for your affiliate marketing efforts.
by: Simon J
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