Daycare Marketing: What Materials Do You Need?
One of the biggest mistakes many daycares make is printing their own marketing materials
. They view marketing as an expense, when it is actually an investment designed to make money. A professional presentation will always achieve more responses than desktop-printed materials, so choose an affordable online printing company such as PsPrint to deliver your message with professionalism.
Must-have daycare marketing materials:
Business cards - Business cards are cheap and expendable. Print as many as you can hand out, and make sure everyone you meet has one. This includes your mom and your banker, and everyone in between.
Postcards - Postcards are likewise extremely cost effective and are a great way to get your clientele to take a closer look at your daycare.
Posters - Strategically placed posters can grab attention. Try community bulletin boards, and if you're close to a large institution such as a university, tech firm or factory, see if you can purchase some ad space in hallways and on bulletin boards and place your posters there. Maybe you have someone on the inside who can do this for you free of charge.
Flyers - Like posters, flyers can be placed on bulletin boards and anywhere else your target audience frequents. Under windshield wipers in the grocery store parking lot is a good option.
Daycare booklets/guides - A rather unique, yet extremely effective approach to daycare marketing is to print booklets that educate parents on child development: intellectually, physically, emotionally, socially and spiritually. Not only will your booklet add value and have shelf life, it will demonstrate that you're an expert in this field and build trust and confidence.
Catalogs - Daycares are not retail businesses by trade, but that doesn't mean you can't upsell. See if your suppliers allow you to become resellers so you can profit from selling kid-safe and kid-friendly products to parents. Some companies sell green products for kids, a hot trend among many parents today. Send your catalogs home with your clientele.
Brochures - A sound brochure tells parents everything they need to know about your daycare so they can make sound child care decisions.
Calendars - Everyone loves (and uses) free calendars. Make yours kid-friendly and interactive with important date reminders, stickers, vivid images and other fun add-ons that draw attention to your company 365 days a year.
Greeting cards - Few businesses are as personal as daycares, so send your parents greeting cards in appreciation. Better yet, send your children greeting cards on birthdays and holidays, and include a small token of appreciation (such as a coupon for a free ice cream cone at a local restaurant).
Stickers - Kids love stickers. They'll use them. Everywhere. Make sure yours have your name on them, and let your kids get a'stickin'!
Newsletters - A formal approach to staying connected with your clients. Highlight new advances in child care, what you're doing in your daycare, and include photos (with permission) of your kids at work and play.
Other materials you should consider producing include a website, door hangers and a corporate identity package (complete with letterhead, envelopes, brochure, flyer, business card and pocket folder). Why a corporate ID package for a daycare? If you're close to a large institution, you might be able to contract daycare services through the company, and a corporate ID package is exactly what you'll need to make the professional presentation the decision-makers are looking for.
by: Frank Salsa
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