Article Marketing Strategies: How To Get Customers To Subscribe To Your Mailing List

Here is a question I got the other day: "I am new to article marketing

, and I understand that it can help me bring people to our website and sign up for my newsletter. I've heard that one of the best ways to achieve this is to offer a gift within the resource box, but what if I simply do not have any kind of free gift to provide?"This really is an excellent question. They are right, article marketing is a superb way to get people to subscribe to your email list. When somebody signs up to your list, it is like that potential customer has said: "Here is my contact information - come over and talk with me about your subject on a regular basis." What kind of business proprietor would pass up an offer this good? Even as somebody new to article marketing you have learned that article marketing is not just about what can be achieved through resource box clicks and website traffic - your ultimate goal must be to increase the size of your mailing list. A common article marketing strategy is to offer a gift for free in the resource box, this could be as simple as a coupon, an e-book, or an audio or video that contains special information. Then in order to receive the gift, the reader must provide their name and email (the free gift is delivered via email), and so he will be subscribing to your email list. But what if you do not have anything free to offer? What could you provide to encourage a viewer to go to your website and sign up to your mailing list? 1 - Put together a free incentive. How about this idea: You are writing articles for article marketing at the moment - after you've been putting together and submitting articles for a little while, you should have produced enough relevant material to form an e-book. You might have a small amount of tweaking and editing to do to put the articles into book form, but for the main part you will have already done the main part of the work - you are just putting the book together. 2 - You don't want to take the time to create a gift? Here are some other common resource box enticements: A well written e-newsletter: You probably already create a newsletter, so why not make that your encouragement? The newsletter has got to offer value in order to warrant people giving you their email addresses for it. Top quality service: Each and every one of your pieces has got to be prepared with your target clients front of mind, and if you deliver a service that makes the readers' lives simpler, then generally the service itself is a reason to click the link in your resource box.

Keep in mind, it is far easier to encourage people to follow the link in your resource box rather than to subscribe to your email list.

A top-notch blog with fresh and interesting information: If your readers always find your articles interesting, then they will generally be delighted to find out that you can offer a regular stream of valuable content via your blog.

When you think about offering a free gift through your resource box, you can sometimes be frightened, because you think it will cost you a lot of money.

I hope you can see from the ideas above, free gifts and other resource box incentives are extremely cost effective for you to offer. The only expensive part of a give away is your time, but you really only have to put the gift together one time, and you can give it away as many times as you want to.

Article Marketing Strategies: How To Get Customers To Subscribe To Your Mailing List

By: Steve Shaw

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