Article Marketing Strategies: Understanding Links and the Search Engines

Article Marketing Strategies: Understanding Links and the Search Engines

I suspect that many people create article marketing strategies without realizing how article marketing works or what the ultimate purpose of it is. The tendency is to think that an article is published on a particular article directory or website, that people find the article, read it, then click the link in the resource box, and that is how article marketing generates traffic to a website. Actually, the traffic that you receive from any one article on any one directory is only a small token compared to the real benefit of article marketing--increased search engine traffic. By getting a higher ranking in Google for your keyword terms, you can dramatically transform your website, your sales, and your business. What's the big deal about a high ranking in Google?Research shows that the website that ranks #1 in Google receives about 8.5 as much traffic as the #5 site. So, if your website is currently in the #5 slot and it is receiving 3,000 unique views a month, then if it were to rise to the #1 slot you would be getting around 25,500 unique views a month. That's a significant increase! If your site is currently lower than the #5 spot, the difference would be even more staggering. Do you see why any direct clicks from articles are almost incidental compared to the traffic that you could be getting from search engines? Here's an image to illustrate this concept: Would you rather buy a canteen full of water or a fresh water spring? The first option is limited, just like direct clicks from your articles on article directories can be. The second option is limitless, just like search engine traffic. Sure, clicks from articles can add up after a while, especially if you've been article marketing for long time, but it is still nothing compared to what you could have if your website ranked higher in Google for popular keyword terms in your niche. It's All About Web Pages, Rather Than Websites...For any site to get ranked in Google, Google first has to determine what it is 'about'. Actually though, what is being ranked is individual web pages, rather than entire websites. When you do a search in Google, you will get a list of results, and each result is a web page, rather than a website. Yes, Google establishes a big picture of what your overall website is 'about', but they do so to determine where to rank each individual page from your site. Web pages that are on websites with closely related content speak more loudly to Google than web pages that are on websites that are more general. For example, assuming all other elements are equal, a web page about Poodles on a general site about animals will not rank as highly as a web page about Poodles on a site that is devoted to Poodles. Generally speaking, the more a web page relates to the overall website, the more likely it will rank well. Is this all making sense so far? I know that it can be a bit overwhelming to undertake understanding how search engines and links work, but we've kept things pretty simple here. Hopefully at least you've grasped that the benefits of article marketing are not all tied up in clicks you get from individual articles. There is so much more to be gained. Search engine traffic is where the money is!

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