Article Marketing Strategy: If You're Doing Affiliate Marketing, Do You Need A Real Website?

I really enjoy it when people come to me with questions about article marketing

. Here is a really interesting enquiry I received from an affiliate marketer recently: "I am using article marketing for affiliate products. I have a domain name that I bought that just redirects to the merchant's site. I have realised that my URL is still not appearing in Google or any of the other search engines. Is it because my URL is redirecting somewhere? Do I need a real website of my own in order to get my own URL listed in Google?"This really is a really interesting question, and I'll be delighted to provide some answers for you. So, presently you have just a URL, and you don't have a real site. That is why your URL isn't appearing in Google-there's no content for Google to rank at the location of your URL. To appear in the search engine rankings, you need to create a website with appropriate content on it. Here are some suggestions on the sort of content to provide in a website: *You can write a review of the affiliate product that you are marketing. *Take the articles you've written for the article marketing of this product, rewrite them, and publish them on your website. It's best to make the content on your own site unique, so you must not use the identical articles you're submitting to directories. *Now, give your the opportunity to join your email list. This is extremely important. The idea is that a person will come to your site where you are providing a free newsletter, an e-course, or another item that is appealing to your readers. They can sign up, and you send them helpful emails related to your topic. For example, let's say that your affiliate product had something to do with the fantastic healing powers of carrot juice. Then, you may send your readers a newsletter containing information about carrot juice, and every now and then you could recommend the affiliate product that you are marketing. You see, if you really would like to do affiliate marketing and achieve the best results possible, you must have more than a simple affiliate link. You will also need to have more than a domain name that just redirects to an affiliate site. You must have more than just a sales page! What you really must have is a website with really good content and a way to then contact people who are interested in your subject. The current approach of just having the domain name that then redirects to the merchant site is simply not going to serve you well, because you're not able to follow up with the readers who click the link in your resource box. You also will not receive traffic from the search engines, because you do not have a website. The best benefit that article marketing could bring you is search engine traffic. When people undertake article marketing, they want to get a higher ranking for their website for specific keywords that their target audience is typing into Google. Then after someone reaches your website, your strongest ally will be the mailing list. When people visit your website, they will not necessarily want to purchase your products right away. People like to get comfortable, then think about a company, and learn to trust the owner of the website. You must invest in that relationship.That way, when you make a recommendation people will be much more inclined to listen to you and buy the products. So, in answer to your question--for the best results you do need a real website, even when you are doing affiliate marketing. Invest the necessary time in creating a website and a mailing list, and you will be maximizing your prospects and elongating the window of time in which you have to make a sale.

Article Marketing Strategy: If You're Doing Affiliate Marketing, Do You Need A Real Website?

By: Steve Shaw

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